50 % of all german households in 1972 were decorated with pril flower stickers (pril blumen or prilblumen), now they are back again ! .......................

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pril flower revival
http://www.henkel.de


july 2002
the flower stickers are in german households again.

stick 'em where you like!
on refrigerators, kitchen - and bathroom tiles...
'I just started keeping all the ones I got because they
can be very pretty and some of them can give you
great memories. I do because someday they might
be worth something.'


pril ***
pril detergent was introduced in 1951
(it was free of sodium carbonate,
so it was kind to the hands...)
from 1956 work was done to develop a liquid form
of pril, 00opwhich was put on the market in 1958.
in 1972 colorful pril flowers were brought into countless
west german households through the legendary commercial
campaign 'cheerful kitchen,' where they have survived on
many kitchen tiles through today.

*** pril is a product of henkel,
leader with brands and technologies
that make people's lives easier, better and more beautiful.
(company's own words)
'a brand like a friend'...


try to unstick them
pril-flower adhesive-backed images stick too well.
designbom shares ideas on successful removing :
take a blow dryer and turn it to high.
heat the sticker and take an old credit card and start
pushing the sticker up (or scrape with your fingernail).
keep heating and pulling and it should come right up.
the top layer of the sticker may come off first;
if so, just do the same thing to the bottom layer.


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original pril flowers in seventies colors



july 2002 pril packaging with adhesive flowers



st.pauli, hamburg, germany, july 2002
introducing the flower revival
(press photo henkel)





pril advertising campaign, 1975
'get the cheerful pril-flowers'



henkel today : the company's logo
- 'a brand like a friend' -



henkel headquaters, duesseldorf, germany.



pril packaging 1953 / 1965 / 1991