nondesigns: CT umbra

nondesigns: CT umbra


'CT umbra' by nondesigns for lexus
all images courtesy of IMSTEPF studios LLC



'CT umbra' by los angeles-based studio nondesigns is a pixilated interpretation of the new
lexus compact hybrid, CT 200h. the installation was commissioned as a part of lexus'
'darker side of green' debate series which aimed to expand and inspire new audience
on green issues.

the design utilized precise CNC computer-controlled machinery to sculpt an exact model
of the CT 200h in an array of vertical lines. 2500 anodized aluminum bars of 1/2'' thickness
were cut to their specific lengths and inserted into their locations in the illuminated platform.
to achieve a glowing effect of colours on the surface of the ''car'', each tips were lacquered
with blue green on one side and yellow mica on the opposite. as the viewers walk around
the art installation, they experience a gradual change in colour from gold to organic-blue--two
seemingly contradictory perspectives of lexus' fifth hybrid.















detail of lacquered tips












production shot



signage
erica db
08.12.10  
9
Simple and successful modeling technique. How on earth does one get Lexus for a client? I'm going to the wrong parties. Ha
mstndvn   08.12.10
One of the best installation for 2010...it exceeds it's precedents. quite simple and very logical.
Prius   08.12.10
very creative instalation...very impressive ...
luisefe80   08.12.10
Lexus going the BMW way? but, i like. :D
BrassMonkey   08.12.10
rip off of bmw.
gm   08.12.10
yeah, this is very bmw. Changes color instead of shape?
Jt$   08.12.10
Any arch video shot that shows the color shift?
Meli   08.14.10
this is the video where you can se how simple it change it's color. very impressive!

http://www.youtube.com/watch?v=CHPjO62CzAY
roloh!   08.15.10
this idea is not new.... Jesus soto. did it many years ago, but look good
Qbano   08.18.10

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