'new york is a lot of work' black foil stamp on real us money by reed seifer

the armory show
new york city
march 3 - march 6th, 2011

held at piers 92 and 94 in new york city, the 2011 armory show is an international art fair
featuring both contemporary and modern art galleries in addition to being a venue for premiering
new works by living artists. for over a decade, artists, galleries, collectors, critics and curators from
all over the world come to new york in march for this week of art and even inspires smaller exhibitions
through out the city.

directing the graphics of the show this year is new york based designer and artist reed seifer.
his piece 'new york is a lot of work' a run of 1,000 US dollar bills with a foil stamp of the same text
will be displayed at this year's show as well as being circulated throughout the space. in fact,
if you were in new york in 2009, you may have seen his mta arts for transit institution produced
'optimism metrocard' wide scale public art piece.

the armory show is on now until sunday, 30 USD - day pass, 10 USD - students.



'project optimism' new york metro card by reed seifer


clockwise from top left: graphics outside the 2010 armory show exhibition space
2010 armory show exhibition catalog
exhibition entrance
exhibition meeting room