augmented art on times square billboards

‘augmented reality advertising takeover’ by public ad campaign and the heavy projects in new york city (above) artwork by ron english image © will sherman

a collaborative effort between public ad campaign and the heavy projects, ‘augmented reality advertising takeover’ is an initiative to democratize public visual space by using augmented reality technology. the project is a response to the many outdoor ads that viewers are subjected to see and receive its messages without a choice. the recently beta-tested channel transforms existing posters and billboards in new york city’s times square into a curated collection of original street art. pieces include works by ron english, john fekner, posterboy, doctor d, and OX, and can be viewed on a smart mobile device using an app developed by the team.

Augmented Reality Advertising Takeover in Times Square from Will Sherman on Vimeo.

artwork by doctor d image © will sherman

artwork by doctor d image © will sherman

artwork by poster boy image © will sherman

image © will sherman

via ANIMAL