barbie shamans by yoon jeong-won at korea DNA

barbie shamans by yoon jeong-won at korea DNA


detail view of the piece
image © designboom


the 'korea DNA' exhibition within prague designblok 2011 featured the works 'fortune' and 'flowers in space' by korean artist
yoon jeong-won. both pieces have a craft-like fantastical, narrative approach in concept as yoon fuses together the ideas of barbie
and the west, with the traditional shamanistic sensibility of traditional and contemporary korean culture.
 


detailed view of the piece
image © designboom



'fortune' is a ready-made sculpture consisting of 1,000 barbie deities, each individual doll adorned with traditional motifs
found in korean dress and rituals. conforming to the favorable interaction between the human and spirit world
found in korean shamanic practice, yoon displays the barbies as an incarnation of 'spiritual materialism'. here,
the dolls are representative of the offering made to the spirit world by the human world, addressing the seriousness of
spiritual connection in conjunction with worldly consumption.


detailed view of the piece
image © designboom

'I appropriate a variety of social products and ideas into my work, which is an implicit evocation of social reproduction
and reuse. using a wide range of mediums such as plastic and lego arts, found objects, barbie doll, vintage fashion and
costumes that i have designed, my work may be a representation of a chaotic, kitschy, and fantastic world, and due to
the materials used, blurs and lines between conflicting artworks
.' -yoon jeong-won


detailed view of the piece
image © designboom



wide-view of the piece 'fortune'
image © designboom





'flowers in space'
image © designboom

the marriage of the absurd and the mundane is a concept that yoon works with almost exclusively.
'flowers in space' is an imaginative lantern embellished with dolls, yarn, toys and jewelry.


detailed view of 'flowers in space'
image © designboom



the objective of the show, curated by elane kim, deputy director of the wold jewellery museum and
adjust professor at kyonghee university, college of fine arts, is to open a dialogue on the idea of cultural identity and
representation in contemporary korean art. through korea DNA, the designers engage in a visual conversation with
citizens of the czech republic about the value system pertaining to korean iconographic expression. yoon jeong-won's
collection was one of 25 works featured in the exhibition exploring the concept of aesthetics within korean
visual culture.

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