you are the key ad campaign for fundacion padre hurtado
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you are the key ad campaign for fundacion padre hurtado
'you are the key' ad campaign for fundacion padre hurtado by prolam y&r
chile-based advertising agency prolam y&r have created 'you are the key', a campaign for fundacion padre hurtado
focusing on raising funds for children in need. anthropomorphic cages hold children inside, showing them locked within their
dark social situations. a simple tag features the only text needed, calling the viewer to action.
the project was art directed by sergio araya and illustrated by gonzalo arevalo.
'beaten'
'prostitute'
via ihaveanidea
well done
dbkii 01.09.12
i find this extremely simplistic. dont like it at all. i think that its easily conceptualized, completley outdated, and i really dont see the interesting reflection or proposal.
well thats my opinion.
well thats my opinion.
nachofabio 01.09.12
More like an S&M fantasy then anything.
m.a 01.09.12
Visualization of a metaphor which gets the idea across quickly and simply. I think it's quite good.
Spot4 01.09.12
Not sure I understand what is supposed to happen. For instance, the child whose mother is a prostitute - is the child supposed to call, or the mother? Will the mother call when faced with a conceptual image? By "verbalizing" . . . by creating a conceptual image, possibly it then becomes a more recognizable problem and people will try possibly. Doesn't hurt to try . . . over and over and over in many different ways.
savannahjones 01.09.12
like this very much!
especially the message "you're the key".
and to the question of some people what this should show - i think the situations should be symbols for difficult situations in our life and that we are the key to get out of them. but maybe that's just my interpretation;)
especially the message "you're the key".
and to the question of some people what this should show - i think the situations should be symbols for difficult situations in our life and that we are the key to get out of them. but maybe that's just my interpretation;)
little_reporter 01.09.12
Sigh. YOU are the key. And as such, what you see and chose to do about it can unlock an individual future. Is the future for a child a cage of alcohol, violence or prostitution, or do you care to change this?
Donating money to fund projects that change future outcomes for children is the goal.
READ THE TEXT, PEOPLE.
It's relevant as long as there are still people living without basic rights, services and dignity, regardless of this concept having been done before.
Donating money to fund projects that change future outcomes for children is the goal.
READ THE TEXT, PEOPLE.
It's relevant as long as there are still people living without basic rights, services and dignity, regardless of this concept having been done before.
Hiss 'N Boo 01.09.12
You are the key! Master of your own destiny!
Mark 01.09.12
great idea, of course.
when I saw this, I remembered the words of my colegue ( self-conscious reiki fun ): "Children choose this".
She wanted to say "they love to be locked".
I'm not fammiliar with Reiki's philosophy, but it sounds horrible.
when I saw this, I remembered the words of my colegue ( self-conscious reiki fun ): "Children choose this".
She wanted to say "they love to be locked".
I'm not fammiliar with Reiki's philosophy, but it sounds horrible.
balkanik 01.10.12
with all due respect @balkanik, while admittedly reiki has a strange history (and is maybe mis-appropriated into certain aspects of New Age philosophy), it is very interesting as a healing practice and deserves at least a tiny bit of further study before a comment like that.
lacy 01.10.12
Visually smart combination of sculpture, graphic design, kids acting, and photography--thank you for your sensitive advertising, with prayers for a better future for our kids.
ideamanSD 01.10.12
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