you are the key ad campaign for fundacion padre hurtado

‘you are the key’ ad campaign for fundacion padre hurtado by prolam y&r

chile-based advertising agency prolam y&r have created ‘you are the key’, a campaign for fundacion padre hurtado focusing on raising funds for children in need. anthropomorphic cages hold children inside, showing them locked within their dark social situations. a simple tag features the only text needed, calling the viewer to action. 

the project was art directed by sergio araya and illustrated by gonzalo arevalo. 

‘beaten’

‘prostitute’

via ihaveanidea