completed prada transformer
image courtesy prada transformer

for the third cycle of transformation of the prada transformer in seoul, the prada foundation
will hold an exhibition of artist nathalie djurberg entitled 'turn into me' from august 15
to september 13 in the rotating building designed by rem koolhaas/OMA next to the
sixteenth-century geyonghui palace in seoul.

in the interior of the transformer now covered with a surface of white felt that ripples and
twists to form a highly baroque, sensual wrapping, the artist has created an installation
that she articulates over the floors and walls through the use of objects and projections
that mute the whiteness and transform the architectural environment into a cave of the
unconscious and oneiric. in this shadowy, disturbing envelope, whose cruciform
configuration follows the hexagonal shape used for fashion and the rectangular one
used for cinema, the only thing that visually stands apart is the floor, which is covered
in a grey felt on which objects great and small are placed and lighted in a spectacular mode.
these assume the likenesses of a potato, a dolmen and two small whales—some of them
already exhibited in 2008 at the fondazione prada in milan —with animated videos inserted
as part of the whole. in order, moreover, to emphasize the nature of the interior space
of the transformer, the artist has chosen to project, at maximum size, two other videos
which, in a symbiotic interaction with the white, almost flesh-like covering of the inside
environment, expand the disturbing landscape of her vision.


transformation of the prada transformer for third time next to geyonghui palace in seoul


rendering of the 'turn into me' exhibition
© OMA

recently honored with the silver lion for the best young artist at the 53rd venice biennale, 2009,
djurberg creates videos that are short, animated films made with the stop motion technique
and feature plasticine figures that move about and create a surreal and often grotesque narrative.


'experiment' (installation, claymation, digital video and mixed media) at the venice art biennale 09
image © designboom


'experiment', 2009 (installation, claymation, digital video and mixed media)

djurberg's works are characterized by an obsessive rhythm, and while they are permeated with
a taste for irony and humor, they convey a sense of disquietude, nostalgia, and unease, sometimes
genuine anguish. these feelings are reinforced by the music that accompanies all artist's works,
written by the young swedish composer hans berg.

nathalie djurberg lives and works in berlin, germany.