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designboom interview: renzo rosso
renzo rosso
© designboom
renzo rosso was born in 1955 in the north-east of Italy,
he attended an industrial textile manufacturing school
and after graduating in 1975, began making his own clothing.
in 1978 he joined forces with several other manufactures in his region
to form the genius group, which created many successful brands still
widely known today, such as katherine hamnett, goldie, martin guy,
ten big boys and of course, diesel in 1985 renzo took complete control
of diesel by buying out the other partners and becoming the sole force
behind the brand. thereafter the company began a period of remarkable
growth and expansion. it was thus that, in 1996, renzo rosso and diesel
received the "premio risultati" award from the bocconi institute in milan
for being the "best italian company of the year". renzo was also nominated
by american ernst & young as "entrepreneur of the year" for 1997 for the
company’s strong moves in the usa. in december 1997, the english music
and trend magazine 'select' included renzo rosso in a special classification
of the 100 most important people in the world who will contribute to the
shape of the new millennium.
---
http://www.diesel.com
diesel logo
diesel advertisement 'hot couture',
fall/winter1995
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