burger king ad angers mexican officials

 

 

 

one of burger king’s latest promotions has offended mexican officials who demanded that the television and print advertisements shown in the UK and spain be pulled. the spots for burger king’s ‘texican whopper’ feature a short mexican wrestler draped in his country’s flag and a stereotypical american cowboy.

 

 

burger king ad angers mexican officials

 

 

mexico’s ambassador to spain, jorge zermeno said ‘this advertisement denigrates the image of our country and uses improperly mexico’s national flag‘. mexico has strict laws prohibiting the defamation of the flag. zermeno also added ‘it offends mexicans and mexico.‘

 

 

 

 

burger king has since stated that ‘the campaign falls fully within the legal parameters of the UK and spain and were not intended to offend anyone‘ however they have decided to scrap the campaign out of respect for the mexican culture and its people. the company said in a statement sent to the associated press it would ‘air redesigned ads as soon as commercially possible – the revised campaign will focus solely on the texican whopper sandwich and will not feature any characters or the use of the mexican flag‘. last year, absolut vodka angered many US citizens with an ad campaign in mexico that depicted an early 19th century map showing chunks of the USA as part of mexico. this campaign was also dropped.