video still from the animation 'no. 1 ladies' detective agency' by airside
image courtesy airside

today at belgrade design week UK firm airside was one of the speakers.
founded in 1998 by alex maclean, fred deakin and nat hunter airside is
a creative agency that work across the disciplines of graphic design illustration,
digital, interactive and moving image.


video still from the animation 'no. 1 ladies' detective agency' by airside
image courtesy airside

in 2008 they were commissioned to create the opening and closing title sequences
for anthony minghella's screen adaptation of the no.1 ladies' detective agency,
the first book from alexander mccall smith's best selling series.

sourcing colours from african textiles they hand painted pieces of wood, creating
textures to be used within animation itself. view the animation here.


video still from the animation 'no. 1 ladies' detective agency' by airside
image courtesy airside


video still from the animation 'no. 1 ladies' detective agency' by airside
image courtesy airside




'airplot' campaign for greenpeace by airside
image courtesy airside

they recently launched 'airplot' a campaign for greenpeace opposing the construction
of a third runway at london's heathrow airport. airside created a logo and identity that
was synonymous with the rural fields 'airplot' seeked to occupy. they created a typeface
which was based on patchwork of the fields. it was then composed in blocks to create
to look like patchwork of fields.


'airplot' campaign for greenpeace by airside
image courtesy airside


'airplot' campaign for greenpeace by airside
image courtesy airside



'airplot' typeface for greenpeace campaign
image courtesy airside


'airplot' combinations for greenpeace campaign
image courtesy airside


'alphabunnies screenprint' by malika favre
image courtesy airside

designed by airside’s malika favre, alphabunnies is created with sexy bunny ladies
arranging themselves in alphabetical positions.


'alphabunnies screenprint' by malika favre
image courtesy airside


right: fred deakin co founder of airside,
centre: natali hunter co founder of airside
left: malika favre, designer and illustrator
portrait © designboom

designboom attended belgrade design week held from 25 - 31st may 2009.
curated by jovan jelovac the conference theme was 'speed 2' covering the fast pace of
our times changing the world, new technologies, faster communication and networking,
fast processes of thoughts and production times.