insomnia: rashan outdoor eatware
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insomnia: rashan outdoor eatware


puma outdoor eatware - shirts with abdomen plus zone by insomnia

usually bellies get a bad rap. someone's always trying to flatten them or suck them in,
hide them, minimize them... not during belgrade design week 09!
'rashan' is shirt with a roasted puma emblem and an abdomen plus zone.


zipper makes room for expanding bellies
image © designboom


insomnia showcase at belgrade design week
image © designboom


'rashan' is an idea of insomnia studio
image © designboom

insomnia was founded in belgrade, serbia in 2003. the company offers industrial design
consultancy, branding strategies and graphic design for advertising.
leeji db
06.02.09  
18
The title says this is PUMA - are you sure about that?! I can't believe that they would abuse their brand like this.
Franz   06.02.09
no, it is not puma. it makes reference to puma, but
actually it is rashan. we will fix that.
thx
birgit/designboom   06.02.09
Sweet. Just to add-it's pronounced "RAZHSANH". "ZHS" like for French "J(ean)" and "NH" like for "N(ew)" and it translate "Skewer" (of course).
Dr Watson   06.02.09
...and it does take the piss out of Puma.
DrWatson   06.02.09
RAZANJ or Rotisserie is a style of roasting where meat is skewered on a spit - a long solid rod used to hold food while it is being cooked over a fire in a fireplace or over a campfire, or roasted in an oven. This method is generally used for cooking large joints of meat or entire animals, such as pigs, turkeys, goats or historically, entire cattle. The rotation cooks the meat evenly in its own juices and allows easy access for continuous basting if desired.
stanislav   06.02.09
Very funny, and original!
Abdomen Plus Zone and Hand Wipers?
Bravo for the idea!
dragoon   06.03.09
prakticno nema šta!
a jel ovo razrada ideje koja se javila na ski stazi pre par godina???
:-)
korvin   06.03.09
poor puma...
Hans Zwõlle   06.03.09
Compliments for creativity! keep rockin'!
JJ   06.03.09
Could we buy this somewhere?!
jo   06.03.09
hahahaha, congratulations fellows!
pastelefter   06.03.09
this is brilliant! i want to wear this :)))
anddie   06.03.09
vi ste ludi!!!! ahahahah Iz chijeg je ovo stomaka potekla ideja!?!? Baki neshto si mi se gojio u poslednje vrijema, mada i drugari nije kao da su sa Incredbles-a :)))))))
Gogash   06.04.09
You can order the t.shirt on razanj@insomnia.rs
It's limited edition! So...be fast!
:-)
barbara   06.04.09
Great！
Davidoff   06.04.09
РАЖАЊ RULES!
cojne   06.05.09
saw something similar at...

http://www.nicetshirt.com/coma-shirt-based-puma-logo-parody-p-423.html
paul   06.06.09
Reminds me of the t-shirts u can find on the streets in thailand for example.

TUNA
PUMBA
and so on
www.kdvision.se/blog   06.06.09
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