the sports trading card company topps has enhanced their 2009 card collection with augmented reality to
bring them to life. trading cards haven’t changed much over time, but topps recently launched a new type
of card that when viewed through a computer camera, becomes an interactive 3d animation. using
augmented reality, the cards display a small animated player that rotates and moves with the card. the user
can even interact with the player, by placing it on a flat surface. each player has a different game to play
ranging from throwing a baseball at a target to catching pop-flies all controlled via the computer keyboard.
the topps 3d live cards are already available for baseball and football, with other sports to come soon.
the technology for the cards was developed by total immersion, a french company specializing in
augmented reality.

http://www.toppstown.com