philips design: rationalizer concept

philips design: rationalizer concept


image: philips design

philips design worked with the dutch bank ABN AMRO to develop the rationalizer, an emotion sensing
system for investment traders. the design is intended to give serious at home traders an emotional mirror
which reflects their feelings. the concept is intended to combat research which shows home investors are
influenced by emotions which can compromise their ability to trade objectively. the device uses an on-wrist
monitor to track the user and a small display, which alerts the user when it may be time to take a break
or re-consider their actions. the bracelet monitors the arousal level of the user and transforms the data into
a pattern. the higher the arousal level goes, the more intense the pattern becomes. the design requires no
technical knowledge and works as an ambient display, letting the user work unobstructed by technology.

http://www.design.philips.com


image: philips design


image: philips design
nate db
11.11.09  
6
Is it a stress indicator too?
New Yorker   11.12.09
Proving that investment traders have EMOTIONS.
ethan   11.12.09
it doesn't need to be digital- it can just be one color, whichever represents stress.
hober   11.12.09
Wouldn't a mood ring be cheaper?
Bill   11.12.09
looks ergonomically challenged
jermainelo   11.16.09
new needs
DSFDS   11.17.09

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