the london based fashion studio cassette playa presented their latest collection using augmented reality
during london fashion week. the collection featured outfits that had embedded digital codes on them,
that when viewed through a digital camera added a virtual layer over top. for the presentation, models
walked up and down the catwalk, stopping at the front to pose in front of a camera. the camera’s view
was projected on a screen where the virtual designs could be seen. each virtual design was created as a
n extension of the wearer, allowing them to become something different through the clothing.

http://www.cassetteplaya.com