stop consuming your body campaign by neogama BBH

neogama BBH, brazil recently created this campaign for ADESF, brazil’s anti smoking association. the body parts that smoking affects the most are built from cigarettes, of which some are lit – suggesting that the damage will spread like wild fire. the images are accompanied by the tagline ‘stop consuming your body’.

neogama BBH: http://neogamabbh.com.br ADESF: http://www.adesf.org.br — via advertising/design goodness