ikea set to launch eco-friendly 'leko' car?
ikea set to launch eco-friendly 'leko' car?

the internet is currently awash with people debating whether or not ikea is to launch
a new eco-friendly car called the 'leko'. the hype stems from a french website where designer,
christophe grozs explains the virtues of this new environmentally sound car.
the 'leko' is covered in a white sheet adorned with the ikea logo and URL above it is a live
countdown to the supposed launch date: april the first. obviously this has lead many to
believe that the whole thing is simply an elaborate april fools day joke.
yet, those showing more faith in potential release of an ikea car - note that the website bears
the WWF logo and that france's 'sustainable development week' also kicks off on april first.
the only 'official' word we can find comes from the guardian's coverage of the 'leko',
in a statement apparently from ikea france's PR manager:
'I can confirm is that ikea france has decided to support a new car system in line with its
positioning: cheaper and more responsible than any other; allowing a dramatic reduction in
your gas spending; built so it can adapt to the products you want to carry.
but, no complementary information is supposed to be released before the launch...'
so is it a hoax or not? make up your own mind by visiting the leko webiste.
What a CROC!
Suppose the viral has had its desired affect though...
Suppose the viral has had its desired affect though...
christophe grozs' lovechild 03.24.09
Do we have to assemble that, too??
I immagine that enormous pack to carry back home with the 1230 pages instructions in no-language!!Gosh..
I immagine that enormous pack to carry back home with the 1230 pages instructions in no-language!!Gosh..
Kostas 03.25.09
"...new car system..."
perhaps something like a bicycle powered contraption?
perhaps something like a bicycle powered contraption?
bstheory 03.25.09
april fool's day!
pierrevdl 03.25.09
Hmm, an Ikea car? I'd be really nervous if I got to the end of making it and realized there was a piece left over!
Miltz 03.25.09
itīs a software that helps you to better pack the trunk of your car with stuff you bought at ikea
knowing is design 03.26.09
I dont think this is a complete joke. Ok they might not be building a car (obviously) but it might be something to do with an environmental initiative by them. One that involves, uh, cars.
but not flat pack ones.
but not flat pack ones.
Will 03.29.09
What moron belives that IKEA realy shall spend billjons of Euro to develop a concept car!? Get a grip and wake up!!! This is only a realy bad "Aprils fools day joke"!!! IKEA are a swedish company, WHY would they launch a car-release in France instead of the true "Homeland/motherland" that is Sweden!? And if it lays some truth in this bissare history on the internet that IKEA realy are launching a conceptcar, Then I say: Good Luck! But I still think this is only a bad "Aprils Fools day joke"!
Swedish Viking 03.30.09
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