asics X mita sneakers: gel-lyte speed
asics X mita sneakers: gel-lyte speed

asics and mita sneakers have collaborated on the gel-lyte speed which will hit the market this coming september. the new shoe is based-on the gel-light III designed in 1990.
tropical influence
according to asics the color tone of the 500-pair gel-lyte speed limited edition was inspired by tropical fruits that bring to mind a comfortable, lightweight and cushioned run along a tropical island beach. the upper uses gradation to further fortify the summer feel. some of the nylon materials in the upper were inspired by the cotton-woven fabrics often used in hawaiian summer clothing.
background
the first gel-lyte speed shoes were launched in the US in 1991 and the following year in japan. the shoes feature the split tongue construction; an idea put forward by a shoe developer at the asics head offices in kobe in 1988 to prevent the tongue from slipping inside while running. long-distance runners started taking to this new idea, and the split tongue system was used in gel-lyte III and later in gel-lyte speed.
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louis vuitton 08.15.09
amsterdam worldwide for ASICS: 'left and righ
marketing | 03.30.09
amsterdam worldwide recently unveiled a new campaign 'left and right' for ASICS SportStyle range.
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