prada contemporary store in paris

prada contemporary store in paris

prada unveils its new temporary shop at place beauvau 92, in paris, designed by roberto baciocchi.
the two-level space is of approximately 570 square meters. open to the public until february 2010.
a selection of prada women's ready-to-wear, bags, accessories and footwear are available at the store.


the city's identity penetrates the space through shop windows with the inclusion of striking
abstract perspective graphic illusions



the store front evokes the image of the mirabeau bridge – the first bridge in the city to be constructed out
of metal – immortalized by guillaume apollinaire's popular poem



in the first room the bridge silhouette is emphasized by a dramatic trajectory towards the staircase.


merging brand's history with innovation, the space retains the black and white chequered marble floor
of prada's 1913 first store in the galleria vittorio emanuele II, in milan



these images nicely show the space (and no products yet) with the abstract perspective graphic illusions


furnished with lilac carpeting and sofas, ...


... as well as bronzed metal and glass displays and a series of mirrors
leeji db
11.12.09  
4
What type of lighting was used?
Gersil N. Kay, IESNA   11.13.09
the lighting is the type of stage showing
catherine   11.13.09
wow very chic
Lucy   11.13.09
perfect!
I like it...
lot of work
peter   11.14.09

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