roca will present the installation 'waterdrop' at 100% design london this year (18 - 21 september 2008).
designed by héctor serrano studio, the installation aims to capture the beauty and movement of water.

see an animation of the 'waterdrop' installation




we thought that it is time to make a tribute to this precious and fantastic element, let's make a tribute
to the beauty of water. waterdrop invites us to enjoy and explore water without even using a drop,
thereby representing roca's fundamental belief that innovation and sustainability can go hand in hand.





the central piece is a representation of the beautiful experience of a drop falling into water, creating an
enigmatic movement and ripples. the installation uses innovative and sophisticated technology in an
unexpected and inventive way to capture this captivating natural phenomenon.



a blue moving line surrounds and defines the space, communicating the importance of this element as
well as acting as an invitation and a welcome. listening and understanding peoples needs and desires
is important to us at roca so we allow an area where comments about water can be left appearing at
the same time outside of the wall. the walls of the stand become an open speaker about this valuable
element, water.




making of 'waterdrop'

waterdrop: http://www.waterdrop.es
roca: http://www.roca.com
hector serrano studio: http://www.hectorserrano.com
100% design london: http://www.100percentdesign.co.uk