breadedescalope: 'grow to go' at wildwuchs, vienna

breadedescalope 'grow to go' at wildwuchs (flower shop)
austrian design studio breadedescalope (be) have given a new identity to the flower shop
wildwuchs. they transformed the store based on consumer behaviour and the idea of
'convenience'. breadedescalope took the appearance of fast food and transferred it to the
fare offered by a flower shop: their sales concept mimics the corporations' convenience
foods, including the special labels, mascots and packaging concepts. what are being sold
in burger boxes are seeds in selected growing mixtures: sweet potatoes in sri lanka coconut
soil or basil in waldviertel home soil.
breadedescalope's work is part of the passionswege series that is currently being held during
vienna design week 09. ten designers were brought together with vienna shops and manufacturers,
where they were given the opportunity to experiment on the spot, make use of workshops
and intervene in the business premises.

image © designboom

image © designboom

image © designboom

image © designboom

the menu of seeds
image © designboom

seed packaging
image © designboom

customers being served seeds and soil
image © designboom

image © designboom

horn watch
austrian designer adam wehsely swiczinsky worked together with thomas petz of petz hornmanufaktur to create a horn bracelet digital watch and horn vision glasses.
max lamb for j. & l. lobmeyr
for his project for j. & l. lobmeyr, chose to redesign the production process in the three most important areas for the company: glass blowing, cutting and engraving.
arik levy at vienna design week 09
arik levy is currently displaying his 'chaton superstructures' developed for swarovski crystal palace, in the courtyard of the liechtenstein museum, as part of vienna design week 09.
breadedescalope design studio: your clock
the traditional flip-clock is made to stand still until the trigger is pulled, when rotating plates update to indicate the correct time.
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RENAULT 4 ever behind-the-scenes
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