breadedescalope: 'grow to go' at wildwuchs, vienna

breadedescalope: 'grow to go' at wildwuchs, vienna


breadedescalope 'grow to go' at wildwuchs (flower shop)

austrian design studio breadedescalope (be) have given a new identity to the flower shop
wildwuchs. they transformed the store based on consumer behaviour and the idea of
'convenience'. breadedescalope took the appearance of fast food and transferred it to the
fare offered by a flower shop: their sales concept mimics the corporations' convenience
foods, including the special labels, mascots and packaging concepts. what are being sold
in burger boxes are seeds in selected growing mixtures: sweet potatoes in sri lanka coconut
soil or basil in waldviertel home soil.

breadedescalope's work is part of the passionswege series that is currently being held during
vienna design week 09. ten designers were brought together with vienna shops and manufacturers,
where they were given the opportunity to experiment on the spot, make use of workshops
and intervene in the business premises.


image © designboom


image © designboom


image © designboom


image © designboom



the menu of seeds
image © designboom


seed packaging
image © designboom



customers being served seeds and soil
image © designboom



image © designboom


ridhika db
09.30.09  
3
Styrofoam should never be mixed with anything that has to do with the environment. It's a beautiful concept, but why the Styrofoam? It breaks my heart.
B   10.01.09
it's not Styrofoam, its made from rice and biodegrades into fertilizer- you can plant the box or the cup. Just check out their site http://www.breadedescalope.com/
hober   10.01.09
that’s amazing- it seems all the other designblogs just dig your work on designboom…
M   10.06.09

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