vitality hub by alexander watkins for danny rosenberg

‘vitality hub’ by alexander watkins image © blake sanders

melbourne-based designer alexander watkins has developed ‘vitality hub’ for danny rosenberg of clemantina. the double story site is the new home for the clinic of a doctor in alternative medicines and natural therapy. the small space demanded the same perception as the client –  organic, relaxed and intuitive. the 29m2 front of house retail store is used as a waiting space for the up stairs center and display’s health products for the skin, hair, body and over all well being. the minimal design has an immense atmosphere through a long, straight, and curved plywood lines that wrap and grow from wall to ceiling and protrude out the building.

waiting space and product displayimage © blake sanders

curved organic plywood shelvingimage © blake sanders

curved organic plywood shelvingimage © blake sanders

left wall

image © blake sanders

product displayimage © blake sanders

entrance signageimage © blake sanders

curved organic plywood shelvingimage © blake sanders

ceilingimage © blake sanders

shop frontimage © blake sanders

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