yelo spa brand identity by the apartment

new york- based creative agency the apartment has updated the branding and interior for the ‘yelo spa‘, a project they had originally created an identity for. the new redesign features a colorful re-interpretation of the old branding, where the space has been updated on the 12th floor of a building in the heart of manhattan. the new conception provides a contrasting environment which reflects on the high-end neighborhood in which it belongs.

yelo spa brand identity by the apartment  the entrance community and retail space 

yelo spa brand identity by the apartment  the back hallway where, drenched in color, the customers converse with yelo therapists

yelo spa brand identity by the apartment  the comfy custom banquettes

yelo spa brand identity by the apartment  the massage rooms, designed to replacate the diamond designs of the yelocabs

yelo spa brand identity by the apartment welcoming people in the space for the first time

yelo spa brand identity by the apartment

yelo spa brand identity by the apartment the space as we found it in spring 2012

yelo spa brand identity by the apartment

yelo spa brand identity by the apartment tokens instead of business cards are more playful

yelo spa brand identity by the apartment special ads created for the launch

yelo spa brand identity by the apartment  the space layout

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