designboom interview: renzo rosso
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designboom interview: renzo rosso


l: renzo rosso / portrait © designboom
r: 'chill out' diesel catalogue image, autumn/winter 1998

renzo rosso was born in 1955 in the north-east of Italy, he attended an industrial
textile manufacturing school and after graduating in 1975, began making his
own clothing. in 1978 he joined forces with several other manufactures in his region
to form the genius group, which created many successful brands still widely known
today, such as katherine hamnett, goldie, martin guy, ten big boys and, of course, diesel.
in 1985 renzo took complete control of diesel by buying out the other partners
and becoming the sole force behind the brand. thereafter the company began a period
of remarkable growth and expansion. it was thus that, in 1996, renzo rosso and
diesel received the "premio risultati" award from the bocconi institute in milan for
being the "best italian company of the year". renzo was also nominated by
american ernst & young as "entrepreneur of the year" for 1997 for the company’s
strong moves in the usa. in december 1997, the english music and trend magazine
'select' included renzo rosso in a special classification of the 100 most important
people in the world who will contribute to the shape of the new millennium.


diesel advertisement 'hot couture', fall/winter1995
andrea db
11.22.00  
0
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