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G.O.D. douglas young: delay no more
the brand’s attention-grabbing slogan 'delay no more' on a doormat, new release 2010
homonym for the hong kong’s most frequently heard curses 草泥马 (diu lay lo mo), which
means 'f*ck your mother'. everybody knows that this is not acceptable to say in a polite
society but this phrase is emblazoned on many of G.O.D’s most popular designs.
t-shirts which feature the words 'delay no more'
detail of billboard
'delay no more' underwear
detail
'delay no more' wallets
'delay no more' waste paper bins and wallets
douglas young
and CEO douglas young. raised in kowloon tong and educated in britain from the age
of 14, young showed exceptional artistic talent at a very young age and his parents sent
him abroad to further his abilities. he studied architecture at sheffield university and
the architectural association in london. when he returned to hong kong in 1991 he started
a design practice. in 1996, he met benjamin lau who had already extensive retailing and
management experience and together they started G.O.D it came into life as a small design
firm in ap lei chau. from the beginning, young’s aim was to create a uniquely hong kong
brand, starting with its name, which is meant to sound like 'jyu hou di', a cantonese expression
meaning 'live better.'
douglas young at the typographic design conference during kuala lumpur week 2010.
image © designboom
during kuala lumpur week 2010.
'in general, the rest of the world does not have a very good understanding of hong kong
other than the cliches. I often see the brand as a kind of cultural ambassador' - DY
in UK, he appreciated the british sense of humour, the tongue-in-cheek approach that
you see in his products. about 95 percent of G.O.D's ideas are initiated by young.
the G.O.D team only designs its merchandise as the company does not have its own
manufacturing facilities.
in end 2007, G.O.D began selling a designed t-shirt that said
'14K' in the old-style
big 'hak se wooi', police raided G.O.D outlets and confiscated 88 T-shirts and more than
500 postcards printed with the '14K' logo. additionally, young was arrested and 17 of
his staff were charged for infringing anti-triad legislation.
currently G.O.D operates four retail stores and a concept department store called
'delay no mall', where temporary pop-up fashion boutiques share a former cinema
with art and performance spaces.
'14k' article still from douglas young's kuala lumpur design week presentation
btw, isn't "diu lay lo mo" sounds closer to "¬D§A¦Ñ¥À" in cantonese? I think "¯óªd°¨" is mandarin Chinese. But they mean the same thing.
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