FIFA world cup 2010: dutch football federation t-shirts

the FIFA world cup 2010 is fast approaching. with less than 10 days to go,
all eyes will be on south africa, watching one of the biggest sporting events in the world.
with that, souvenirs and other memorabilia to commemorate the celebrations
are being produced...



photo by milan daniels


amsterdam-based creatives bas van de poel and daan van dam have created these t-shirts
in support of the dutch football federation for the 2010 world cup. the heads of the players
of the dutch national team are printed on the inside of the t-shirts. the idea is that when
a player of the dutch team scores, t-shirt wearers can pull the front of their shirts over
their own faces, and become one of the players.



the t-shirt 'appropriately' worn
photo by milan daniels



photo by milan daniels


photo by milan daniels

the idea is great, but not entirely new,
in july 2009, we published 'get zombified' by electronic game manufacturer capcom,
and ten years ago, designboom published an early work of the spanish-born london-based
design studio el ultimo grito which has a similar appeal :



'the revolution will not be televised', t-shirt by el ultimo grito, 2001


'the revolution will not be televised' by el ultimo grito is a two-layered t-shirt
and has been manufactured by the japanese company trico. the outer layer has three holes
(as if pierced by giant bullet holes) and can be pulled over one's head into a
terrorist-style outfit, thus exposing ironic slogans such as 'peace', 'freelance' or 'sponsored by'
revealed on the second shirt beneath.




via neatorama