the winners of the 'les cravates par Hermès' competition were announced last november,
however, Hermès wanted to include the winning designs in their next collection prompting us
to keep the results a secret until the collection was ready.

more than 6133 designers from 97 different countries participated in the competition.

the jury was composed of:

pierre-alexis dumas, general artistic director - Hermès International
véronique nichanian, artistic director Hermès men - Hermès Sellier / deputy men’s artistic director - Hermès International   
bali barret, creative director - Hermès Silk & Textiles / deputy women’s artistic director - Hermès International
hélène dubrule, managing director - Hermès Silk & Textiles
christophe goineau, director of men’s silk collection - Hermès Silk & Textiles
christine duvigneau, graphic design studio director - Hermès International.
corinne poux-bernard, innovation director - Hermès International
gabriele pezzini, designer, design director - Hermès International
birgit lohmann, editor-in-chief - designboom

- organized by designboom, in collaboration with Hermès, FRANCE

we are now revealing the first, second and third place winners, whose designs are being produced
for the french luxury brand's spring / summer 2011 collection. the full shortlist of winners
will be announced shortly.





l: first prize winner - 'modern leisure' by heidi mueller from france
r: second prize winner - 'unpossible' by nickolus clifford from new zealand

first prize winner
'modern leisure' by heidi mueller from france

designer's words:
'this design reinterprets Hermès' traditional association with leisure by including the
very contemporary passion for listening to and playing music at all times.'

second prize winner
'unpossible' by nickolus clifford from new zealand

designer's words:
'Hermès tie pattern using an optical illusion / impossible shape out of which pops a 3D 'H'.'

l: third ex-aequo prize - 'cleverness patterned #2' by liliam dooley + ernesto oroza from usa
r: third ex-aequo prize - 'Hermès active men' by nina choe from usa

third ex-aequo prize
'cleverness patterned #2' by liliam dooley + ernesto oroza
designer's words:
'our design is inspired by - and it also reinterprets - both the symbolic universe and the
graphic concept of Hermès ties. the tie, like the umbrella, the paper clip, the digital typeface
and the razor blade, belong to a very particular group of objects that have become classic due
to the brilliance of their design. our project aims to synthesize the aesthetic pleasure that results
from a blend of cleverness, austerity and functionality that good design entails.'

third ex-aequo prize
'Hermès active men' by nina choe from usa

designer's words:
'the design is supposed to be a playful pattern of the man in the Hermès logo.
it is comprised of illustrations of active Hermès men. (...)'