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austin + mergold: 'A+M bowler' for hat-itecture
'A + M bowler'
'anyone can go by horse or rail, but the absolute best way to travel is by hat.'
– lewis carroll, alice in wonderland
in 1849, london hat makers thomas and william bowler designed the bowler
as a close-fitting hat to protect gamekeepers’ heads from low hanging branches
while on horseback. in the following century, no hat would become more synonymous
with london itself. american architects austin+mergold have reinterpreted the bowler
in a sustainable version. its recycled corrugated cardboard layers keep the sun’s rays
at bay while providing ventilation. at the same time, the hat is both adaptable to the
whims of fashion as it can be easily painted in any color.
front view
left: 'son of man' by rené magritte, 1964
right: 'A + M bowler. 2010
'A + M' 3D model
'A + M bowler' is part of hat-itecture, a pop-exhibition organized by hat designer
gabriela ligenza and you & me as part of the london festival of architecture until july 18, 2010.
young artist, architects and designers were challenged to create hats drawing from
their visions of london.
other submissions included 'ant hill' by riitta ikonen
left:'brick hat' by klassnik corporation
right: 'green park' by lucie reuter
to view more of other hat designs, watch this video here.
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