nupur goenka at asia now
in designboom's asia now exhibition at dwell on design in los angeles.

'flexie' tote and laptop sleeve by nupur goenka of 'let's'
image © designboom
'flexie' is a collection of upcycled tote bags and laptop sleeves made from old advertising
billboards found throughout india. every item is handmade by goenka and 15 local artisans.
each canvas yields approximately 20 one-of-a-kind bags and sleeves.
get your 'flexie' tote bag at the designboom shop.

laptop case front
image © designboom

laptop case back
image © designboom

billboard in india
image © rochna poddar

billboard detail

laptop sleeve constructed from the billboard fabric shown above

laptop sleeve, back

discarded billboards before upcycling
image © rochna poddar

image © rochna poddar

image © rochna poddar

image © rochna poddar

there are 450,000 billboard locations across india
image courtesy of bollywood food club

exhibition panel featuring a series of images from india's contemporary design, art, and architecture scene.
image © designboom with some photography by rochna poddar

panel detail
The vivid colors used in the majority of the billbords result in very interesting products!
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designboom mart copenhagen 2009
at designboom mark copenhagen 2009, designer nupur goenka (of 'let's') shared her series 'flexie'. items include totes and lap top cases all hand-made out of discarded materials such as flex sheets old saris.
designboom mart melbourne 2009
nupur goenka of 'let's' showed her 'flexie' series at the recent designboom mart melbourne 2009. 'flexie' is entirely made out of re-used materials: tote bags and laptop cases are made out of discarded billboards so...
designboom mart ICFF new york 2009
nupur goenka of 'let's' shared her line of 'flexie' tote bags and lap top sleeves at designboom mart ICFF new york 2009. each item is 100% made out of recycled materials such as old saris and flex sheets.
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