nupur goenka at asia now

nupur goenka at asia now

indian designer and entrepreneur nupur goenka of 'let's' exhibited her 'flexie' series
in designboom's asia now exhibition at dwell on design in los angeles.



'flexie' tote and laptop sleeve by nupur goenka of 'let's'
image © designboom


'flexie' is a collection of upcycled tote bags and laptop sleeves made from old advertising
billboards found throughout india. every item is handmade by goenka and 15 local artisans.
each canvas yields approximately 20 one-of-a-kind bags and sleeves.

get your 'flexie' tote bag at the designboom shop.


laptop case front
image © designboom



laptop case back
image © designboom



billboard in india
image © rochna poddar



billboard detail



laptop sleeve constructed from the billboard fabric shown above



laptop sleeve, back



discarded billboards before upcycling
image © rochna poddar



image © rochna poddar



image © rochna poddar



image © rochna poddar



there are 450,000 billboard locations across india
image courtesy of bollywood food club




exhibition panel featuring a series of images from india's contemporary design, art, and architecture scene.
image © designboom with some photography by rochna poddar



panel detail

erica db
07.20.10  
2
I had read about her work. Nice to see it on this spot.Great way of using old and creating new!!
Jagjit   07.20.10
Nothing new about this, but still is good to see that people are getting more and more concerned with possibilities to re-use materials.
The vivid colors used in the majority of the billbords result in very interesting products!
oribeiro   07.21.10

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