marian bantjes: manicured chairs for droog
this year, dutch design company droog
decided to take advantage of the numerous
liquidation items which are
put up for auction by the hundreds of companies that go
bankrupt in the
netherlands each month. the result? 'saved by droog', a project in which
droog invited 14 international designers to reconsider the 5135 items they collected
as raw material for some creative intervention.

1 of the 80 'manicured chairs'
canadian graphic designer and illustrator marian bantjes, was among the designers invited
to take part in the project. from the lot, she selected two items: a single wooden table and
80 wooden folding chairs. what did she decide to do with her pieces?
her idea was a bit of a wacky one:
'I had just had my fingernails done in LA for the first time, and I was fascinated with how quickly
and nicely the manicurist put designs on my nails. so I proposed to droog that we get 80 manicurists
and get one each to decorate a chair. incredibly, they went for it. in the end there were only
4 or 5 manicurists, but still...' - marian bantjes

detail of a chair with a floral motif
the collection of 80 chairs appropriately entitled 'manicured chairs', were each painted
with a variety of designs. when discussing with the manicurists on what to paint,
bantjes outlined a few instructions. in terms of colors, she requested:
bright colours: pink, red, yellow, etc.
opaque colours: white or nail polishes with a lot of white in them: light blues, greens, etc.
neon colours (a whole chair in neon colours would be cool: it would glow in black light!)
metallic colours: the more shiny-metallic they are, the more they will stand out on the dark surface.
silver, copper, glitter... that the manicurists can choose a colour 'theme' or make the designs
multi-coloured.

manicurist federica painting a pink flower motif onto one of the chairs
regarding motifs, bantjes wanted the designs to be kept simple and easy.
she made suggestions of flowers: 3- , 4-, and 5-petaled flowers, or little grasses, stars,
abstract things with shapes and dots (which she particularly liked).
she also tried to encourage the manicurists to perhaps paint designs that they have
become particularly skilled at such as a little butterfly or ladybug. the only premise
was to keep the designs small and simple as if they were being painted onto a fingernail…
her preference was for the artists to pick one or two little designs and just repeat the
it over and over again, covering the surface of the chair. no
big design pictures,
no scenes or designs that would not fit on a
finger nail. that the final outcome should look
pretty and delicate.

up close view of federica painting the flowers onto the chair
'manicured chairs' was the first project that bantjes has done in which she was only
involved in the concept and not in the actual designing phase:
'...this is very new for me because I only conceived and gave directions
for the work.
I know many people work like this but I’ve never done
anything before that I haven’t actually
put my hands on in some way.(...)”

view of some of the 'manicured chairs'

an up close look at some of the designs

an up close look at some of the designs

manicurists patrizia and cinzia working on two of the folding chairs

production of the 'manicured chairs'

a wooden folding chair pre-manicure
see also 'happy wallet' by stefan sagmeister and marije vogelzang's 'mouth watering spoon'
from the same exhibition 'saved by droog'.
The end of Droog as we know it is near...
This has nothing to do with design anymore...
well it might be the beginning of the end of design as we know it, but the concept is great and rather avantgarde since it reflects on the financial crisis. Read the concept and think about it for a while before you prematurely ejaculate in the comments section.
What do you know about avant garde?
We did this back in the seventies, because we didn't have any money to buy new chairs. (talking of financial crisis) Now someone comes up with the idea of letting manicurists re-paint old chairs, sell them for too much money... and you are talking about avant garde?
What a joke!
"Droog returns some dignity to an otherwise meaningless chair by investing manpower."
- - - - - -
Meaningless chair? Made meaningful how?
In my opinion, we are looking at meaningless ornament undermining meaningful form and function. "Droog" is branding not meaning. I don't mean that Droog is not responsible for some of the most meaningful design in the last 30 years, but this is not it. The idea of Droog "returning dignity to an otherwise meaningless chair" is a King Midas mentality.
Not to say the concept itself isn't a good one. It is.
I agree with you that in this case branding is quite inevitable. Strictly spoken this chair is a waste product. The alienation of common objects derives from the fact that they were produced for a market and not for consumers in the first place. Droog narrows down the circle of production and consumption in a very human and marxistic way. The meaning and value is a direct result of the effort put into it. It doesn't really matter what the ornament looks like. It is more important that somebody has been working on it for hours. The King Midas mentality is not to be taken too literally. This exhibition is really not about branding or making plenty of money in the first place. It is about creating value in a devalorised world.
i can hardly type anything...i laughing so loud...
this is ridiculous...
outcome: nothing was saved.
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