'denim' by premiere vision

the 'blue gallery'
image © première vision / stéphane kossmann


this year marks the sixth edition of 'denim' by première vision, which moved to a new home
this june within the industrial architecture of the la halle freyssinet in paris.



the 'blue gallery'
image © première vision / stéphane kossmann

the concept of the event - 'denim' by première vision - retains itself as a niche show,
bringing together the various professionals working in denim related industries.
leading fibre producers, weavers, manufacturing / finishing and dyeing specialists, launderers
and accessory manufacturers were in attendance. more than 68 exhibitors from 17 countries,
participated in the spring event, where cutting-edge technologies, qualities and finishes,
the latest in colors and trims are presented. key players from the jeans community
were present including:
RSP51, TRC candiani, kuroki, crossing, paris texas, denim de l'ile, cadica, okinawa invista...



the 'blue gallery'
image © première vision / stéphane kossmann


the new location brings all exhibitors together under one roof allowing visitors to have a
full-on denim experience. at the entrance of the autumn-winter 2011, visitors were welcomed
by the 'blue gallery' which showcased the latest developments for autumn winter 11-12:
the various processing steps of denim, from yarn to raw fabric, laundered and finished,
made up and finally treated, ready for its life. the showcase of fabrics, garments and accessories
give a first glance at this season, rigorous and harmoniously imperfect, dense and eco-friendly.
it was organized around the theme of transformation, symbolized by the gears of an engine room,
illustrating the various ways that denim is metamorphosized.



the 'blue gallery'
image © première vision / stéphane kossmann



the 'blue gallery'
image © première vision / stéphane kossmann



view of the exhibtion space at la halle freyssinet
image © première vision / stéphane kossmann


overview of 'denim' by première's new home
image © première vision / stéphane kossmann



visitors at 'denim' by première
image © première vision / stéphane kossmann


the first 'future denim designers award' was a part of this year's event.
'denim' by première vision asked final-year students from fashion and design school
central saint martins' menswear degree course to respond to the question:
how do emerging designers imagine the jeans of the future?



the six competitors of the 'future denim designers award'
image © première vision / stéphane kossmann

six competitors in the awards were acknowledged:
gabriella massey, phillip patterson, yunjoo cho, nicolas smith, adam thomson
and dominic tsai

they defended their creations in front of a jury which was comprised of international
personalities from the blue planet:
- adriano coldschmeid
- alberto candiani, general manager of TRC candiani
- faith konukoglu, CEO for denim of sanko textiles-ISKO™ and member of the board of directors
of sanko group
- giovanni petrin, general manager of the whole martelli group
- neil bell, sourcing director, levi's
- pascaline wilhelm, fashion director, première vision
- trevor harrison, sourcing director, pepe jeans

gabriella massey receiving her award
image © première vision / stéphane kossmann


gabriella massey won with her garments which draw on the theme of 'explosion'.
they were built around a supple, yet solid black shirt and five-pocket ultra-bleached jeans
with precise rips and tears. paying close attention to detail, massey's shirt-jacket featured
a subtly frayed doubld collar intended for modular wear. the contrasting jeans were vigorously
bleached so that only the memory of the original sade lingered in the seams. the initial simplicity
of the ensemble belies the sophisticated 'exploded' detailing massey worked to achieve.



gabriella massey's winning designs
image © première vision / stéphane kossmann

the next meeting of the jeans sector takes place at première vision, from september 14th - 16th, 2010
at the atelier denim. the entire sector will gather once again in la halle freyssinet for the next
edition of 'denim' by première vision on december 1st and 2nd, to review the spring summer
2012 season.