new simplicity exhibition

'new simplicity'
brompton design district, london
july 24th - august 8th, 2010



'pango jumping jack horse' by mathias hahn


the digital age has offered new opportunities to designers, and the 'new simplicity' exhibition
highlights the advances brought on by rapid manufacturing. this includes everyday items made
from the least number of pieces as possible as many designers in the exhibition respond to
a current trend towards frugality and a return to basics in a climate of economic uncertainty.
where the one-off limited edition once prevailed, designers and consumers are now searching
for simplicity with quality, a desire to create and own products that are enduring, functional
and simple.

the design concept for the exhibition takes its cue from the way in which we
interact with daily objects. everything has its place and its own utilitarian
value. for instance, things 'sit', 'stand' on floors and tables, and 'rest' against walls.
thus, the products are placed or suspended against a series of datums, at the
height at which we would expect to interact with them.


x-ray version

this x-ray version of 'pango jumping jack horse' by german born, london based
product designer mathias hahn's shows the movement of the horse, which is triggered
by pulling the chain. the image also reveals how a toy - that is usually complicated
to assemble - can be made in one go, as well as become 3D in shape by using rapid
manufacturing technologies.



'folding plug' by min-kyu choi


korean designer min kyu choi's 'folding plug' was the award winner of the
brit insurance design award 2010. for more information, read designboom's previous
coverage of the 'folding plug' here.



'climate station' by thomas wagner




'radiator' by thomas wagner



'while you sleep' by oscar diaz

'while you sleep' by spanish born, london based product designer oscar diaz is a system
that groups keys together using a clipping mechanism.









users can scan their key, choose a head type and send the data to the manufacturer
to create a customized 'while you sleep' key set.



'clamp-able lamp' by jon harrison


'clamp-able lamp' by UK designer jon harrison is comprised of four components.
each is built a fraction of a millimetre away from the other. once removed from the
machine, they are converted into one moving, adjustable mechanism which does not
need to be assembled and cannot be dismantled.





'boxed up dish rack' by jochem faudet



'fast track system' by oscar diaz


'self assembly torch' by alex hulme

'self assembly torch' by industrial designer alex hulme is one piece torch which can be assembled
with an LED, batteries and one pence. the moulding is made possible via rapid manufacturing process.


front view



left: a copper penny facilitates contact at the base of the torch.
right:  LED pins are bent into contact with the batteries



installation view of 'new simplicity' exhibition