LEGO tattoo pilot pen ads

LEGO tattoo pilot pen ads


lego tattoo ad campaign showcasing the extra fine lines of pilot hi-tec-C 0.25 mm pen



widely published, we too cannot resist to feature the tattoo enhanced LEGO mini-figures
by 2010 cannes award winning advertising agency grey from barcelona. the goal of the
campaign was to showcase the superthin lines of the pilot extrafine pens (also known as
pilot hi-tec- C gel pens), made by pilot of japan and available in the US from online
retailer jetpens.

the lego tattoos ads were developed by art director jose miguel tortajada, oscar amodia,
dani páez, copywriters jürgen krieger, joan mas, luke sholer, photographer gonzalo puertas,
illustrators diogo dutra and malen feliz.



lego tattoo ad campaign





lego tattoo ad campaign



lego tattoo ad campaign



lego tattoo ad campaign



lego tattoo ad campaign

via geekologie, creative awards, flavorwire, escapist magazine, the inspiration room

fiona db
07.29.10  
16
sorry, yes,
we forgot to open the discussion area.
open for comments now!
fiona/designboom   07.30.10
me parece una aberración utilizar un juguete como lego (o cualquier otro) para incentivar en los niños los tatuajes !!!!!!!!!!!
roky   07.30.10
this is just awesome!!!

very original, very intelligent and absolutely artsy.

@roky - using toys to make kids realize that tattoos are a genuine form of art is just an amazing idea, imho.
120kbps   07.31.10
120kbps
I think you've slightly missed the point.
Wtf are you talking about? Do tattoo's struggle with a bad rep with the under 7s?
Great ad though.
barry big balls   07.31.10
NICE!

the tipe of lego that you are using represents a generation from de 80's 90's, they are right now, older enought to make their desicions
AL   07.31.10
Simplemente Genial!!! :D
Lala Cadena   07.31.10
Awesome ! I love it !
Kkristen   08.01.10
Great Great Great
DaHu   08.02.10
São idéias como estas que podem ser consideradas geniais e muito criativas. Muito legal. Um dia terei idéias assim. Sei que trata-se de uma campanha publicitária, mas imagine se estes mini tatuados fossem oferecidos como souvenier com o desenho da tatuagem fiel de pessoas recém tatuadas? Imagina comercializar um brinquedo clássico para adultos, por exeemplo, na galeria do rock em São Paulo? Incrível. Parabéns.
**
These are ideas like these that can be considered brilliant and very creative. Very cool. One day I will have ideas as well. I know this is a hype, but imagine if these were offered as mini souvenir tattooed with the tattoo design of the faithful people newly tattooed? Imagine selling a classic toy for adults, for example, in the gallery of rock in Sao Paulo? Incredible. Congratulations.
powerblack.com   08.02.10
I like the teeth!
Andre   08.02.10
awesome
Vitaly   08.02.10
these were never drawn on.
r ad   08.02.10
Those pens (Pilot Hi-Tec-C) are available at JetPens: JetPens. They've been around for a while, but that was a creative marketing idea to draw on lego figures. Uni-ball also did one with rice
Lily   08.03.10
The way I see it these ads are for Pilot, not for Lego, and therefore not addressed to children.
It's a clever way to make the point about precision and the fact it works on plastic.
Like it
Claudio   08.05.10
Fabulous! Who will be the first to get a tattoo of one of your tattooed figures?
Meli   08.08.10
Lego with a tramp stamp! noooooooooooooooooooooo!
alex   08.12.10

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