lego tattoo ad campaign showcasing the extra fine lines of pilot hi-tec-C 0.25 mm pen

widely published, we too cannot resist to feature the tattoo enhanced LEGO mini-figures by 2010 cannes award winning advertising agency grey from barcelona. the goal of the campaign was to showcase the superthin lines of the pilot extrafine pens (also known as pilot hi-tec- C gel pens), made by pilot of japan and available in the US from online retailer jetpens.

the lego tattoos ads were developed by art director jose miguel tortajada, oscar amodia, dani páez, copywriters jürgen krieger, joan mas, luke sholer, photographer gonzalo puertas, illustrators diogo dutra and malen feliz.

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

LEGO tattoo pilot pen ads lego tattoo ad campaign

via geekologie, creative awards, flavorwire, escapist magazine, the inspiration room