'ergo crosswalk' by jae min lim 'design for all' competition shortlisted revealed

‘ergo crosswalk’ user scenario

‘ergo crosswalk (ergonomics)’ by jae min lim from korea is one of the 240 shortlisted entries from more than 5100 participants in our recent designboom competition ‘design for all‘ in collaboration with seoul design fair 2010.

designer’s own words: ‘when people cross roads, they tend to take the fastest shortcut. they sometimes do it intentionally, but mostly it is an unconscious act. this kind of action violates the traffic regulations and sometimes threatens the safety of the pedestrians. the ‘ergo crosswalk’ is a design that makes people follow the law, as well as consider their habits or unconscious actions. it will encourage pedestrians to follow the lines of the cross walk and protect them from any potential danger. if regulations cannot force people to follow the law, wouldn’t it be more reasonable to change the law and fulfill the main purpose of keeping the safety and convenience of the pedestrian?(…)‘

pedestrians tend to jaywalk / take the fastest shortcut when crossing the road

solution for ergonomic crosswalk

pedestrian crossing

‘ergo crosswalk’ technology