alfa romeo exhibition at la triennale museum, milan

il segno alfa
la triennale di milano, milan
on now until october 10th, 2010

8C 2900 B speciale tipo le mans, 1938
image © designboom

alfa romeo has long been an authentic icon. it has interacted with its times, mobilizing attitudes
and giving them new life with its presence. currently on show at la triennale di milano is an exhibition
entitled 'il segno alfa' which illustrates the history and impact the alfa romeo has had on the automotive industry,
aiming to trace the presence and interaction of the car against the backdrop italy's social and cultural life.

the idea of the exhibition is to show more than just the industry and technology of the car.
within the individual rooms, each one dedicated to a decade, the physical cars on display engage in a
dialogue with accompanying photographs and posters of cars in settings that illustrate their historical times.
each gallery includes a short compilation film taken from documentaries, newsreels and movie clips.

the exhibition is curated by francesco cassetti.



8C 2900 B speciale tipo le mans, 1938 (front view)
image © designboom

8C 2900 B speciale tipo le mans details:
year: 1938
engine: in-line 8, 2905 cc, twin cam, double supercharger
power: 220 hp @ 5800 rpm (217 bhp)
top speed: 150 mph (240 mph)
front suspension: independent wheels, transverse arms, coil-springs, hydraulic shock-absorbers
rear suspension: indpendent wheels, longitudinal arm, transverse leaf-sprins, hydraulic and mechanical shock abs
measurements: 4480 mm, length / 2800 mm, wheelbase / 1100 kg, weight
production: 1 (1938), bodywork touring



giulietta, 1955
image © designboom


giulietta details:
year: 1955
engine: in-line 4, 1290 cc, twin cam
power: 53 hp @ 5500 rpm (52 bhp)
top speed: 140 mph (88 mph)
front suspension: independent wheels, transverse quadrilateral and bar, coil-springs
rear suspension: rigid axle, coil-springs, struts, central triangle, hydraulic shock-abs
measurements: 3900 mm, length / 2380 mm, wheelbase / 915 kg, weight
production: 39.057 (1955-1963), bodywork alfa romeo



giulietta, 1955 (front view)
image © designboom



giulietta, 1955 (back view)
image © designboom



gran premio tipo 159 'alfetta', 1951
image © designboom


gran premio tipo 159 'alfetta'details:
year: 1951
engine: in-line 8, 1749 cc, twin cam, two stage supercharger
power: 425 hp @ 9300 rpm (419 bhp)
top speed: 305 kmph (191 mph)
front suspension: independent wheels, longitudinal arms, transverse leaf-springs
rear suspension: de dion, transverse leaf springs, hydraulic and mechanical shock-abs
measurements: 4280 mm, length / 2500 mm, wheelbase / 710 kg, weight
production: 4 cars and 8 engines (1951)



gran premio tipo 159 'alfetta', 1951
image © designboom



gran premio tipo 159 'alfetta' (side view)
image © designboom



giulia sprint GTA
image © designboom


giulia sprint GTA details:
year: 1965
engine: in-line 4, 1570 cc, twin cam, twin spark
power: 115 hp @ 6000 rpm (113 bhp)
top speed: over 185 kmph (over 116 mph)
front suspension: independent wheels, transverse quadrilateral and bar, coil springs
rear suspension: rigid axle, coil springs, struts, central triangle, hydraulic shock ads
measurements: 4080 mm, length / 2350 mm, wheelbase / 745 kg, weight
production: 4 cars and 8 engines (1951)




alfa romeo giulia super print
image © designboom



history of a symbol through stamps
image © designboom



stamp details
photo by designboom


alfa romeo advertising
photo by designboom



advertising poster



artistic poster for alfa romeo



artistic renderings and ads for alfa romeo



artistic renderings and ads for alfa romeo



historical photo of the alfa romeo factory




historical photo of the assembly line in the alfa romeo factory




historical photo of the alfa romeo factory