karim rashid: fun factory berlin

'we are an organic machine of emotion and needs. sexual pleasure is one of the greatest proponents
of our existence. it blurs needs and desires. once marginal and taboo like design, finally sex has become
a public subject. the ubiquity of these subjects both have similarities such as performance, desire, form,
seduction, beauty, and experience.

fun factory’s sexy toy forms are sculptural, sensual, organic, smart and tasteful. the fun factory store
came from these objects and the idea of creating landscapes for toys, for play, and a multitude of
sexual behaviors, and a blurring of these needs and desires. the space is a dynamic organism, fluid,
technorganic, calming yet daring, sensual yet approachable, erotic yet inviting.

design is now shaping every aspect of living so the final frontier is to shape a better sex life .'
- globalove and globalust, karim

the upper level is the retail space and café/lounge covered in a patterned laminate flooring designed by
karim rashid for parador, germany. rugs from rashid's 'touch me' collection for stepevi, turkey along with
his kouch sofa, ouch lounge chairs, kant stools, vad tables and zontik umbrella designed for casamania,
furnish the space. oh chairs and sway trash cans designed for umbra are also part of the design.



oh chairs, kouch sofa, vad tables etc... furnish the space




library area



stairways down to the main floor

rubber flooring by dalsouple, UK lines the stairs.



ground floor


the main space - ground floor and back room retail - is also covered in a patterned laminate flooring
karim rashid designed for parador. he has also created custom retail units, produced by slide, italy
to display the various erotic toys and items fun factory has to offer. continuing the pattern on the floor,
art borders wallpaper developed for marburg, germany and custom wallpaper cover the walls.






custom retail display units designed by karim rashid and produced by slide, italy showcase fun factory's various erotic products



back room retail area where lingerie and intimate clothing are displayed, on the floor is karim rashid's custom carpet design for maltzahn, germany










washroom interior


project info:
designer: karim rashid
project architects: camila tariki, cece stelljes, julie hyunju lee and evan mccollough  from karim rashid inc.
graphics: höwel werbung – gd, bremen
local architect: bernd rosin for ypsilonbau gmbh, berlin
security + sales system consultant: ziehm sicherheitstechnik, berlin
general contractor: ypsilonbau gmbh
millwork: kathrein tischlerei gmbh, berlin
printed films: böttiger-media, berlin