'golfo collection' by maria fernanda montiel + sofia prado + mariana armella - iida awards 2010
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'golfo collection' by maria fernanda montiel + sofia prado + mariana armella - iida awards 2010
'golfo collection' by maria fernanda montiel, sofia prado, and mariana armella
'golfo collection' by maria fernanda montiel, sofia prado, and mariana armella from mexico
is one of the shortlisted entries from more than 4000 participants in the iida awards 2010 competition,
organized by designboom in collaboration with incheon metropolitan city.
largely initiated by the oil spill in the gulf of mexico earlier this year, the line of jewelry aims to raise
awareness about the ongoing issue. features ceramic and pearl pieces enameled in black.
designers' own words:
'golfo' (gulf) is a six piece collection of jewelry that speaks about the damage caused by the oil spill
in the gulf of mexico on april 22. though it is believed that the issue has been stopped, there are consequences
of this human mistake that will not be able to be solved. based on this arises the inspiration for this project,
which intends to awake consciousness among people throughout the globe. information and small scale
protesting can inspire a massive change in society. the pieces are made out of ceramic and pearl enameled in black,
representing the permanent spot on the ecosystem and its species. the idea was to create beautiful and clean shapes
that can speak for themselves about the dead and damage caused by human's ambition and greed.
detail
---
for those who wish to republish an excerpt of this article, please have the courtesy
to mention that the project is a part of the iida awards 2010 competition,
organized by designboom in collaboration with incheon metropolitan city,
and link back to the original publication on designboom. thank you.
Brilliant idea, brilliant concept. Proofs that design can address important issues while creating something beautiful.
alvaro verduzco 10.11.10
amazing designers, great idea.
RKL 10.11.10
Check out Ana Thompson's 'Black-Gold' jewellery collection.
Exhibited at Great Western Studios for the 2010 London Design Festival.
Exhibited at Great Western Studios for the 2010 London Design Festival.
??? 10.11.10
mesmerizing
TK 10.11.10
love it, great message, admirable
fil 10.11.10
Bien hecho niņas!
From DF with love!
From DF with love!
sisisilver 10.11.10
esta increible! muchisimas felicidades! las quiero
brenda 10.11.10
Absolutely brilliant!
Discursive design at itīs best.
Congrats!
Discursive design at itīs best.
Congrats!
Pellisco 10.11.10
Wow! Respect... Nice to see you girls hyping it up
Mike 10.11.10
this project reaches incredible heights in aesthetical quality while communicating with astonishing strength. BRAVOOOOOO
Randy 10.11.10
Very nice idea, criticism through art concept.
Nanoverso 10.12.10
It' a fantastic ideia and conception, congrats!
Gabriella - lolamag.com.br 10.12.10
the responses were so positive that I'm reluctant to offer counterpoint. i think the composition - the clean white and clean black - make for beautiful 'items.' the sense that they carry a "great message" or that it "addresses important issues while creating something beautiful," or the like, is a shade excessive. there is a message but one that is only fit for print, the delivery is too clean; it is almost only a message, like a headline and at the same time making light of the suffering, death and turning it into a broach or "something beautiful." do we want it to be beautiful? why are we compelled to turn serious things (by this I mean somber), AS SERIOUS AS THIS into wearable items? onemaysay,"it is a statement." rebuttal: it is a meditation, most of all - if at all. for the artist. and where does that fit into a design/art realm? it fails prodigiously because of your treatment as a consumable item, to wit, pearls covered in oil (why pearls? so we can wear it?). blind consumption what caused the problem. consumption of a statement what keeps it going. but the statement is muted by a fully muted palette. there is no wheezing, blinded, or dead animal. there is no lesson in it. a lesson is paramount. these knick-knacks serve to assuage only, like acknowledging is some form of activism. a drop in the bucket of effete messages
manfriedmann 10.13.10
@ manfriedmann
why pearls? cause they come from the sea I guess.
Nobody here thought that a jewelry designer was going to save the world. And since montiel, prado and armella were sumbitting an entry for a design contest designing a good and communicative product was the best thing they could do for humanity in this circumstance.
Considering the fact that they are mexican and the project is about an issue that i believe is very relevant to them you should seriously think about looking at this project from a different angle.
why pearls? cause they come from the sea I guess.
Nobody here thought that a jewelry designer was going to save the world. And since montiel, prado and armella were sumbitting an entry for a design contest designing a good and communicative product was the best thing they could do for humanity in this circumstance.
Considering the fact that they are mexican and the project is about an issue that i believe is very relevant to them you should seriously think about looking at this project from a different angle.
Randy 10.13.10
@ randy
what makes this circumstance (an obscure design competition) at all relevant? is this the best that they can do in this circumstance? the design world is not at all inclusive. it is usually relatively affluent - generally buffered from environmental desolation. THIS message is not overwhelmingly visceral (more cute). i was nudging at the idea that the effort should be from the ground-up (education, activism, community effort), less institutional. the iida competition is patently about products meant for consumption, but unlike the "the real green teabag" or the "ecooler" what is being consumed, obtained for money, is a message only, which dissipates the "...practice of vigorous action or involvement as a means of achieving political or other goals..." i'm saying that the buying and wearing of a (perhaps expensive) message, one bought with money not reserved for largess, is wholly self-indulgent. the cumulative caloric expenditure of this project (that includes time at work you expended to make the money to pay for it and fuel for the kiln(s)x?) could be put to better use
what makes this circumstance (an obscure design competition) at all relevant? is this the best that they can do in this circumstance? the design world is not at all inclusive. it is usually relatively affluent - generally buffered from environmental desolation. THIS message is not overwhelmingly visceral (more cute). i was nudging at the idea that the effort should be from the ground-up (education, activism, community effort), less institutional. the iida competition is patently about products meant for consumption, but unlike the "the real green teabag" or the "ecooler" what is being consumed, obtained for money, is a message only, which dissipates the "...practice of vigorous action or involvement as a means of achieving political or other goals..." i'm saying that the buying and wearing of a (perhaps expensive) message, one bought with money not reserved for largess, is wholly self-indulgent. the cumulative caloric expenditure of this project (that includes time at work you expended to make the money to pay for it and fuel for the kiln(s)x?) could be put to better use
manfriedmann 10.14.10
increibleeeee!!!!! mari u rock!!!
dan morosoli 10.14.10
beautiful, but to an extent, I agree with manfriedmann
Lucy 10.17.10
iida awards 2010 results
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