typface: courier 3100 pt
model: kana kimura


in the world of typography, terms such as typeface, character, body etc., are used to describe the form of a letter.
the reason why they use these types of expressions is because they are closely related to a human body.
perhaps this is due to the fact that each different letter has a distinct quality and personality,
in a similar way that us humans are all unique.

with this in mind, masahi kawamura + itaru yonenaga designed 't-shirts' to express the silhouette of
5 famous typefaces: helvetica, caslon, baskerville, courier and cooper black.



typeface: baskerville 3980 pt
model: heidi hackemer

'in the designing process of these shirts, I aimed to capture the character of each typeface,
and tried to give them a unique look and presence once worn. by collaborating with itaru yonenaga,
I feel we were able to produce a collection of shirts that is not only conceptual, but wearable as
real clothes.(...)' - masahi kawamura

typeface: helvetica 2852 pt
model: maja folgero


each t-shirt is a size M womens, except helvetica which is also available in a mens M.
the shirts will be going on sale from no control air  in january 2011.

't-shirts' by masashi kawamura + itaru yonenaga will be on show at now idea / utrecht
at minamiaoyama, tokyo from november 26th - 31st, 2010

typeface: cooper black 4452 pt
model: mandy harris


credits:
concept & design: masashi kawamura
production & design: itaru yonenaga / no control air
models: heidi hackemer (baskerville) / kana kimura (courier) / maja folgero (helvetica) /
toshka kroshka (caslon) / mandy harris(cooper)
photography: munetaka tokuyama
hair styling: takahide tokuyama
make-up: chichi saito



typeface: caslon 2940 pt
model: toshka kroshka










itaru yonenaga
portrait © designboom


japanese fashion designer itaru yonenaga was born in kyoto, japan in 1976.
he has previously participated in our designboom mart tokyo 2009 and designboom mart melbourne 2009.
he formed his design studio tou in 2001, and since then has produced such products as his 'sweater from scarf'.
he currently lives and works in osaka, japan.

masashi kawamura was born in tokyo, japan in 1979. he was raised in san francisco,
and now lives in new york working as an art director / film director / creative director ...