FUJITSU design award 2011 : ross lovegrove's comments

designboom and FUJITSU have organized  the FUJITSU design award 2011 . everyone is eligible to enter the competition, from professionals to students, to design interested people. free registration required.

A LIFE with Future Computing

what is a service concept? a service concept is a scene where a type of service utilizing ICT is provided to enrich peoples’ lives, and can be described in these terms:

• what
  type of person, and what type of service will it provide?
• what
  will that service be used for, where and when?
• what convenience,
  experience, excitement or other new value can be gained by using the
  service?
  (there is no need to interpret the service content
  based on a business model -income and expenditure-).

the award is composed of two categories:

• the LIFEBOOK category that studies what the PCs
  will be
  like in 2013, the near future, and
• the LIFE DESIGN category that studies what
  next-generation computing devices will be
  like
  (including service concept) ten years from now in 2020.

with the spread of information and communication technologies (ICT), people have now become able to make diverse connections, via networks, with other people in all daily life situations, through a variety ofdevices such as PCs and smart phones. as a provider of ICT products and services, FUJITSU strives to create products for a new society that contribute to people’s everyday lives.

you are asked to envision a scenery that is becoming increasingly diverse, and dramatically expanding the possibilities of ICT services, including fabulous hardware and more effective and fun applications.

for more information and how to register,  click here submissions will be accepted through january 31st, 2011.

awards: the grand prize winner will receive 30, 000 euros and a runner-up prize is valued at 10, 000 euros for 2 works (one selection for each category) plus the judges’ special awards: 1, 000 euro for 7 works.

excerpt of ross lovegrove’s statement under the title ‘organic dreams’ ‘ICT will allow us to embed intelligence inside and outside of our emerging 3D world as skins and interfaces that make surfaces and experiences more sensual and intuitive, thinner, lighter, faster… more virtual and reflexive… more shared information means exponential growth in global awareness, global intelligence, innovation and understanding. I cannot speak for other designers but from my own point of its clear that we have enter an era of great socio-economic flux. what we do is now influenced greatly by resources and ecological issues but this for me becomes a fantastic driver for change, in fact a time that I have been waiting for with great anticipation.

to be human-centric one first needs to earth-centric. its time to reinvent everything and to create a new renaissance in industry and find what I call ‘a language of survival’ that embraces the new rules and conditions of the new millennium. the new economy will be born from this as everything will be subject to industrialization to create the most from the least. and a new economic language will be born based on OE (Organic Essentialism) – nothing more or nothing less than you need influences by succinct new principles of material ‘dematerialism’ and nature’s evolutionary intelligence.

I thank all the jurors and wise design veterans for ‘nobilizing’ our profession and bringing the intellectual debate to a new level in guiding young minds towards a sustainable but immensely vital life.’ ross lovegrove, london, december 2010 you may read more comments of the other judges here.

international judges : ross lovegrove, designer; ma yansong of MAD architects; birgit lohmann, editor-in-chief of designboom; toshiyuki inoko, IT innovator; gwenael nicolas of curiosity, architect

FUJITSU judges: nobuo ohtani, corporate senior vice president and kimataka kato, design president