ziiiro: gravity + mercury watches

'gravity' watch, ziiiro
images courtesy of ziiiro
watch manufacturing company, ziiiro have designed 'gravity'
and 'mercury', two pieces that will launch their new collection.
the face of the clock is free of hands and traditional markings,
using a constantly changing interaction of two rings to indicate
the passing of time. the inner circle represents the hour,
while the outer circle represents the minute through a
continuous gradient movement.

the 'gravity' watch includes a patent pending strap,
combining silicone and metal to form a flexible band.
the face of the watch is removable and interchangeable
with any of the six watch strap colors available.



reading the time

color options

conceptual mock-ups

interchanging the watch face and strap
resting on a 24mm stainless steel mesh band, 'mercury'
houses the same clock face in a permanent application.
the watch is available in four color combinations:
black metal and magenta, black metal and blue, chrome and magenta,
and chrome and blue.

mercury watch

black and magenta

chrome and ocean

mercury chrome band

clasp detail

prototype
same concept for changing the bracelet 20 years ago.
never the less, the watch has it's own beauty.
on the gravity, we tried not to make it look obviously interchangable like the popwatch. if you don't know it, you wouldn't even notice.
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