rio 2016 olympics logo
designboom DESIGN-AEROBICS competitions interviews art architecture design technology shop

rio 2016 olympics logo


rio 2016 olympics logo designed by tátil


the logo for the 2016 olympics in rio de janiero, brazil was revealed on new year's eve 2011.
created by fred gelli's rio-based tátil agency who beat out almost 140 other competitors
and was selected from eight finalists, the winning design immediately received criticism for its
uncanny resemblance to the logo of the not-for-profit telluride foundation in colorado,
USA which is an image depicting figures with arms embraced.

gelli has acknowledged some similarities of the design to that of the foundation's,
but feels that broad concept of people embracing is not a novel idea stating,
'the brand is radically different because it is tridimensional.'
he has also disregarded any claims that the winning logo is similar to that of the painting
'the dance' by henri matisse.


sketches


the logo is meant to translate the spirit of collectivity and the olympic spirit.
the colors selected refer to the brazilian environment:
'yellow symbolizes the sun and our warm, vivacious and happy nature.
blue expresses the fluidity of the water that surrounds us, and our easygoing way of life.
green represents our forests and hope, a positive vision that inspires us to go even further,'
says tátil.

the jury who selected the winning logo, consisted of a team of 15 national and international members
of the organizing committee for rio 2016 olympic games.



form explorations



the telluride foundation's logo which the winning rio 2016 olympics logo is said to resemble


'the dance' by henri matisse
image courtesy of the MoMA



Making of Rio 2016 from Tátil Design de Ideias on Vimeo.


Lançamento da marca dos Jogos Olímpicos Rio 2016 | Launch of the Olympic Games emblem Rio 2016 from SuperUber on Vimeo.



read more
the washington post
creative review: rio 2016 olympics logo
creative review: rio 2016 logo - a closer look
andrea db
01.11.11  
10
The logo is perfect... congras to tatil
Mariano   01.11.11
muito bom o logo, mas ele representa apenas os cariocas? Pensei que o símbolo das olimpíadas representasse um país, uma raça, o símbolo de união conectando também diferentes nações e culturas. O que seria de nós sem a beleza natural e calor humano encontrados no Nordeste? O que dizer do potencial econômico de São Paulo? Um pouco menos de orgulho próprio e consideração por todos os outros brasileiros que ajudam a construir essa nossa imagem.
Luiz Moreira   01.11.11
Simply wonderful!
Translates well throughout Brazil and particularly Rio
Say that the logo is a strange similarity to other logos is not nothing but pure jealousy common to the losers. I am very proud to be Brazilian, Carioca, have worked and know people who did the Tátil Design. Valeu Fred e família Tátil!
Abraços!
Paulo Neto   01.11.11
A little complex but beautiful, too. Typeface is very nice, the two work well together. Any controversy about the logo's origins is silly, nothing is original and this is not a copy. BTW, the design would look great on a condom.
Mort d'Urban   01.11.11
tanto rollo para que se parezca a otro logo... será que ya es inevitable que eso pase?
israel   01.11.11
Agreed. The logo is beautiful, creative and playful. Yes, it does bare an uncanny resemblance to the Telluride logo, but some things in life take the good and make them better. I think this will be a great welcoming message for other countries and the world spectators as they watch Rio host the Olympic. Bravo.
thedesctop   01.11.11
typical americans.

always assuming that something beautiful made by talented designers must be stolen.

if only the telluride foundation's logo had been created with as much PASSION and CONNECTION as the rio 2016 logo has to its people, landscape and culture!

THIS IS INSPIRING!
just sayin   01.14.11
the rio logo looks more like a jockstrap and that seems utterly appropriate for a sporting event for at least half the participants.
peen   01.16.11
I like it, captures the spirit of the competition, hosts and time perfectly. Roll over Wolff Ollins!
MB   01.17.11
Beautiful logo! Passionate, Connected, Dancing - all athletic qualities. It would be even better if we could just 'see' it 4D (; And it makes perfect sense with Brazil being a relationship based culture.
I find the criticism and parallels made to a non-for-profit organisation and a Matisse painting rather brilliant.
Parabéns a você e seus colegas!
Grit Hartung   01.17.11
logos (32 articles)

interview with ben casey of the chase
design | 05.15.12

'technology has not only transformed how we work, it's also offered new media channels and we're now having to re-establish the boundaries we should work within.' - the chase

0

JAY Z: brooklyn nets identity
design | 05.01.12

yesterday the brooklyn nets unveiled their new identity designed by JAY Z (part owner of the team).

8

oded ezer and H.I.T. students: hebrew logos
design | 04.18.12

oded ezer asked students on his visual communications course at H.I.T. (holon institute of technology) to design hebrew versions of logos that already exist in latin/arabic/japanese.

0

alejandro delgado: amparo
READER'S SUBMISSION a handcrafted light object made of recycled cardboard that is modeled after the representative rituals of the colombia pacific region.

ramos bassols: ligera for urbes21
READER'S SUBMISSION an urban furniture collection developed to appear lightweight against the heavy downtown elements.

tom sachs: space program - mar

art

designboom has visited the american artist's most recent space odyssey installation exploring NASA's mars missions at the armor...

nendo: still & sparkling f

design

the collection of delicate pieces rejects traditional glassblowing techniques, embracing instead the irregularities typically c...

design time breil award ceremony
DESIGNBOOM COMPETITIONS the designs explore a variety of topics from comic memorabilia to pop culture. s

curved visions digital art competit
DESIGNBOOM COMPETITIONS designboom in collaboration with INFINITI is excited to announce the CURVED VISI

GRAPHIC DESIGN - may 17 - july 17
DESIGN - AEROBICS make graphic design work for you. with this course you’ll enhance your understanding of the basics and learn more about emerging developments within the field.

SHOPPING - may 17 - july 17
DESIGN - AEROBICS we'll look at the seamless way in which design and consumer culture cross paths, with a focus on; shop design, packaging, carts, carriers, online shopping and markets.
designboom news
348,792 subscribers

keep up to date with recent articles and upcoming events.
to receive both newsletters please check 2 boxes.

DAILY - see sample BIWEEKLY -see sample
© copyrights 2000 - 2012 designboom, all rights reserved. all material published remains the exclusive copyright of designboom.
no contents, including text, photographs, videos, etc. may be reproduced in whole or in part without the written consent of designboom. in addition,
no material or contents may be reproduced on the world wide web by techniques of mirroring, framing, posting, etc. without the written consent of designboom.