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arild orholm: nooka augmented reality accessorizer
rendered screenshot of the 'nooka augmented reality accessorizer' interface designed by arild orholm
'nooka augmented reality accessorizer', a concept ad campaign by norweigan designer arild orholm (art director)
and naari edinger (copywriter), combines traditional print ads with augmented reality technology
to create a virtual dressing room for online purchases of nooka products.
the campaign hinges on pull-off watch-shaped paper bracelets that are incorporated into magazine advertisements,
or available for download online. each of these bracelets is stamped with augmented reality markers,
so that clicking to a special section of the NOOKA website on a computer connected to a webcam
enables users who are wearing the paper bracelet to 'try on' different models of watch.
from a list of available colors and styles, a potential consumer makes a selection,
and the watch is rendered onscreen on his wrist, responding in realtime to physical movement.
having made a decision, the user can click to purchase the item through the same interface.
video walk-through of the 'nooka augmented reality accessorizer'
the AR-marked paper bracelet
the paper watches peel off from print advertisement pages
on the nooka website, the bracelet enables users to virtually try on different models of watch
via crunchgear
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