maxim velcovsky: story cabinet for krehky

'every cupboard is a storeroom in fact,' explains czech designer maxim velcovsky.
his new shelving unit, designed to display items from the collection of prague's gallery krehky's, features classical lines
that frame each object placed within it. offset boxes are stacked on top of a base of turned wooden legs that represent the
profiles of gallery founders, jiří macek and jana zielinski.

'I conceived the cupboard for krehky as a small storage unit where individual limited editions, made exclusively for the
krehky collection, would be displayed. with regard to the minimalist design of the entire space by olgoj chorchoj,
I wanted to introduce a piece of furniture that would refer to old cupboards and consist of basic geometrical modules.
the feeling of the cupboard should be evoked by the socle and the upper ledge between which the boxes will be piled.
every cupboard is, in my opinion, household storage where objects are placed for various reasons. thus, I chose a configuration
of boxes in which each object can find its own territory, its own world. apart from a profiled ledge, the shape of the legs also
represents a specific feature of a cupboard. as for old wardrobes and cupboards, the attention focused primarily on the front legs,
while the rear legs were reduced to simple shapes. it occurred to me to make the front legs in the shape of the heads of the two
profilmedia founders. thus, each leg is made according to the profiles of jirí macek and jana zielinski and symbolically bears
the burden of their collection. I asked antonín hepnar to manufacture the legs because he is one of the greatest experts in using
the woodworking lathe - his entire work is bound up with this machine.' - maxim velcovsky