side view of the evoque
exclusive designboom image preview courtesy of the brooklyn brothers gallery

uk based artist benedict radcliffe unveiled his most recent collaboration with car manufacturer
land rover tuesday, a wireframe art installation of the range rover evoque. the exclusive land rover
event was held at this year's geneva motor show as a part of their 'pulse of the city' campaign for
whom radcliffe created a series of wireframe installations that have been on display all over the world.

made entirely from steel, bent and formed, welded together, filed down, powder coated and then
painted in a myriad of bright colors, radcliffe's life size installation reflects his passion for machinery
and handwork. the installation includes 3d wheels with both front and back seats suspended in left,
right and top cross sections of the car.

for land rover, the frame was built to reveal many of the interior and exterior features that allow
customers to personalize their vehicles. however the frame also allows for viewers to reinterpret
their relationship to a vehicle and the space both contained inside and around the object.

radcliffe has a studio in london where he pursues both personal projects and exhibitions as well
as collaborating with international companies. he recently finished a circular soccer pitch for continental.



3/4 view
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artist benedict radcliffe next to his installation
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detail of wheel
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detail of seats
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another of radcliffe's wireframes for the evoque
exclusive designboom image preview courtesy of the brooklyn brothers gallery