unpacking the tata nano symposium

tata motors 'nano' car side-by-side with the concept that inspired it, two mopeds welded together under a golf-cart frame
image © william staffeld / cornell university
march 10 and 11, cornell university is holding a symposium entitled 'unpacking the nano'
that aims to understand the technical accomplishments and social implications of the indian
manufacturer tata motors 'nano' four-person car available for 2,500 USD.
along with an exhibition at the university that runs until march 27th and features a production
nano dismantled and suspended in air in its 2,000 constituent parts, assigning weight, price,
and environmental impact to the under 1,400-pound car, this collaboration between philadelphia
based architects austin + mergold and the students + faculty of the cornell university of
architecture, art and planning is the first to question and discuss the impacts of this vehicle.
with the nano being reported as financially within reach for 500 million indians and after 250,000
units already produced in 2010, this car has been heralded as the equivalent to the second coming
of fordʼs model t and possibly poised to socially, physically, and environmentally revolutionize india.
the symposium will include keynote lectures and panel discussions around the questions:
how was it possible to design and produce a vehicle that will sell for less than 2,500 usd?
how will access to cheap auto-mobility transform the global south socially and urbanistically?
what are the trans-national environmental consequences of mass automotive ownership?
and lastly: where is the balance between competing demands for action on global climate change
and claims for social equity? the lecturers and panelists include the chairman of the tata sons
holding company, the dean of cornell university, various cornell professors in addition to an
international selection of architects and designers.
times and locations can be found here.
make sure to check out the multimedia section of the exhibition's site for more photos,
animations, and a virtual tour of the exhibition.

exhibition hall front located on campus in the herbert f. johnson art museum
image © william staffeld / cornell university
the 1,322-pound nano can achieve 65 mph, promises safe transport and
exceeds european air quality standards. at just 10 ft in length, 5 ft wide and
about 5.5 ft tall, with 60 mpg, this 4-gear 4-person car is revolutionary in
comparison with other standards of transportation in india.
the balloon coming out of the exhaust pipe holds 700 cubic feet of air – the equivalent of a
month’s worth of nano emissions. the museum’s sculpture court is about 25,000 cubic feet of space
or the equivalent of the annual emission from a large, american built pickup truck.

exhibition hall back located on campus in the herbert f. johnson art museum
image © william staffeld / cornell university

dissecting the nano for the exhibition
image © jason koski / cornell university photography

the chassis of the nano dissected
image © spencer lapp / cornell university

left: the box panels that hold the disassembled nano car being stamped, image © william staffeld / cornell university
right: dissecting the nano, image © jason koski / cornell university photography

original idea for how the exhibition would be organized
image courtesy of aleksandr mergold

in june 2010, members of the exhibition team visited india on a research trip and toured a newly inaugurated nano
image © spencer lapp / cornell university

nano frame in production
image © kent kleinman / cornell university

image © kent kleinman / cornell university
unpacking the nano exhibition and symposium video
tata nano electric
the mumbai based automaker tata motors has just debuted an all electric version of their tato nano at the 2010 geneva motor show
austin + mergold: house in a can
philadelphia based architects austin + mergold developed a unique concept for reusing agricultural silos for living in.
austin + mergold: 'A+M bowler' for hat-itectu
referencing the original bowler hat from 1849, 'a +m bowler' uses recycled corrugated cardboard layers to keep the sun’s rays at bay while providing ventilation.
austin + mergold: 'rowhouse' birdhouses
austin + mergold aims to draw the public's attention to aviary urban habitats, by creating urban bird shelters which are influenced by philadelphia's iconic rowhomes.
alejandro delgado: amparo
ramos bassols: ligera for urbes21
design time breil award ceremony
curved visions digital art competit
GRAPHIC DESIGN - may 17 - july 17
SHOPPING - may 17 - july 17
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