form us with love's 'artisan' for bolon
all photographs by jonas lindström


sweden-based studio form us with love, interprets the flooring company bolon's
newest artisan collection through the means of a gigantic flooring installation.
their design is meant to communicate the values of the new series that is based on
traditional handicraft, but executed with modern technology that has the ability to
turn any pattern or image into a visually striking floor. form us with love captured the
moving image of a ballerina depicted with a gymnastic's ribbon swirling around her.
this photo was translated into a immense floor covering composed of 300 separate pieces
with an overall area measuring 16 x 23m in total. the entire process of laying out the pieces
took six professional floorers two days to complete. installed within an abandoned industrial shed,
the image was then captured by photographer jonas lindström for bolon's 2011 campaign.



sketch of the numbered mosaic of pieces



installing the image which required six professional floorers two days to complete



laying down the pieces



aerial view of the work in progress






full view of the pieces layed out

Bolon Artisan Campaign - Behind-the-scenes from Jonas Lindström on Vimeo.