design time international design competition

the next icon in watch culture and design

participants are asked to design
- the next stainless steel watch in the BREIL collection
BREIL is seeking an attractive, feasible design that could have success
as a real watch in the company's line.
male, female, and unisex designs are equally welcomed.
THE WATCH MUST BE A WRIST WATCH, ANALOG NOT DIGITAL,
and should use stainless steel,
or stainless steel in combination with other materials.

the competition regards exclusively the design of the watch,
not of the watch mechanism or other internal components.

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02 - awards
the designers of 3 winning entries will be granted
with cash prize awards of € 3000 euro each.

in the event that BREIL exercises the option to use the rights for production on an exclusive basis
and sine die (without time limitations), BREIL will make an agreement with the participant
for the transfer of intellectual property rights.

and as always, designboom will publish an exhaustive results report.




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03 - jury
chris bosse, LAVA ARCHITECTS
fabio novembre, industrial designer
nika zupanc, industrial designer
marcello binda, CEO BINDA ITALIA
birgit lohmann, editor-in-chief designboom



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04 - design criteria
projects should not be currently in production,
it is important that you keep your design(s) confidential until the results of
the competition are published.
the jury will award designs and concepts which are innovative in terms of their formal aspects.
please don't send in vague concepts, but go a step further. it's not the idea which is the art,
it's more the way somebody handles the idea that makes art.

in case you wish to use the breil logo in your artwork,
please download this





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05 - registration deadline
application registration will be accepted through june 26th, 2011.




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06 - registration
registrations are open now, please fill in the form.
teams register with one name only.
- when submitting works you should add all team member’s names.
registrations are closed





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07 - submit your entry / entries

if you are entering more than one work,
please submit each work separately

you will be requested to supply:

1. up to 6 files for uploading to designboom
images or a composition of more images) of your project.
image size: 818 pixels wide.
to upload your images please note:
use only .gif, .jpeg, (72 dpi) max 150 kb each file, RGB color mode.
video clips: we accept flv or swf files only. file size: 818 pixels wide - max 10MB.

the entry submitted is a low-res version of your original work.
these original high-resolution image(s)
will be requested only if your work is shortlisted.

2. explanation of ideas
a brief description of your design.
(english text only, explanation is expected to be very concise)

3. you will be requested to accept the competition guidelines
competition guidelines: projects participating to the competition,
must be original works. projects must be free from copyrights
and any kind of obligation. the design shall not in any way infringe
any third party’s right, including but not limited to copyright, logos,
trademark, trade names, or other proprietary rights of publicity or
privacy. only entries with a declaration of authorship are accepted !
(when submitting your design you will be asked to tick a box of declaration)

submissions are closed





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08 – deadline for submission of entries
works can be submitted through june 26, 2011.





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09 - announcement of the results
results will be announced on august 2011
the jury's selection is final and is not debatable.




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10 - intellectual property rights
any moral and paternity right regarding the project sent in for submission is the designer’s property.
however,
by submitting a design in the competition, the participant agrees to provide
BREIL with the right of first refusal to the exclusive use of
the design. this option is valid for 6 months after the competition will end.
in the event that BREIL exercises the option to use the rights for production
on an exclusive basis and sine die (without time limitations),
BREIL will make an agreement with the participant
for the transfer of intellectual property rights.
and,
by participating in the competition, all participants authorise DESIGNBOOM
and BREIL to publish and exhibit all the designs (including project data submitted)
– waiving compensation – at exhibitions and events and/or to use them in any
publications, communications or promotions that the organisers may deem suitable and/or necessary.





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11 - questions?
inquiries to mail@designboom.com