C A L L – F O R – E N T R I E S designboom in collaboration with BREIL promote an international design competition. participation is open to to applicants from every country in the world, to professionals, students, and design-enthusiasts. free registration required.

BREIL, one of the most renown watch and jewelry brand in italy, collaborates with designboom for an international design competition under the theme of ‘design time’. BREIL is a brand renowned for its original, distinctive style of watch, bold visual impact, and persistent innovation, which has since 2001 made the company creator of and leader in a new market demand for steel jewelry.

01 – the subject of the international competition contest is

the next icon in watch culture and design

participants are asked to design – the next stainless steel watch in the BREIL collection BREIL is seeking an attractive, feasible design that could have success as a real watch in the company’s line. male, female, and unisex designs are equally welcomed. THE WATCH MUST BE A WRIST WATCH, ANALOG NOT DIGITAL, and should use stainless steel, or stainless steel in combination with other materials.

the competition regards exclusively the design of the watch, not of the watch mechanism or other internal components.

02 – awards the designers of 3 winning entries will be granted with cash prize awards of € 3000 euro each.

in the event that BREIL exercises the option to use the rights for production on an exclusive basis and sine die (without time limitations), BREIL will make an agreement with the participant for the transfer of intellectual property rights.

and as always, designboom will publish an exhaustive results report.

— 03 – jury chris bosse, LAVA ARCHITECTS fabio novembre, industrial designer nika zupanc, industrial designer marcello binda, CEO BINDA ITALIA birgit lohmann, editor-in-chief designboom

— 04 – design criteria projects should not be currently in production, it is important that you keep your design(s) confidential until the results of the competition are published. the jury will award designs and concepts which are innovative in terms of their formal aspects. please don’t send in vague concepts, but go a step further. it’s not the idea which is the art, it’s more the way somebody handles the idea that makes art.in case you wish to use the breil logo in your artwork, please download this

design time international design competition

05 – registration deadline application registration will be accepted through june 26th, 2011.

06 – registration registrations are open now, please fill in the form. teams register with one name only. – when submitting works you should add all team member’s names. registrations are closed

07 – submit your entry / entries

if you are entering more than one work, please submit each work separatelyyou will be requested to supply:

1. up to 6 files for uploading to designboom images or a composition of more images) of your project. image size: 818 pixels wide. to upload your images please note: use only .gif, .jpeg, (72 dpi) max 150 kb each file, RGB color mode. video clips: we accept flv or swf files only. file size: 818 pixels wide – max 10MB.the entry submitted is a low-res version of your original work. these original high-resolution image(s) will be requested only if your work is shortlisted.

2. explanation of ideas a brief description of your design. (english text only, explanation is expected to be very concise)

3. you will be requested to accept the competition guidelines competition guidelines: projects participating to the competition, must be original works. projects must be free from copyrights and any kind of obligation. the design shall not in any way infringe any third party’s right, including but not limited to copyright, logos, trademark, trade names, or other proprietary rights of publicity or privacy. only entries with a declaration of authorship are accepted ! (when submitting your design you will be asked to tick a box of declaration)

submissions are closed

08 – deadline for submission of entries works can be submitted through june 26, 2011.

09 – announcement of the results results will be announced on august 2011 the jury’s selection is final and is not debatable.

10 – intellectual property rights any moral and paternity right regarding the project sent in for submission is the designer’s property. however, by submitting a design in the competition, the participant agrees to provide BREIL with the right of first refusal to the exclusive use of the design. this option is valid for 6 months after the competition will end. in the event that BREIL exercises the option to use the rights for production on an exclusive basis and sine die (without time limitations), BREIL will make an agreement with the participant for the transfer of intellectual property rights. and, by participating in the competition, all participants authorise DESIGNBOOM and BREIL to publish and exhibit all the designs (including project data submitted) – waiving compensation – at exhibitions and events and/or to use them in any publications, communications or promotions that the organisers may deem suitable and/or necessary.

11 – questions? inquiries to [email protected]

12 – info on BREIL http://www.breil.com