balloon popping flip book
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balloon popping flip book


still images


brazilian ad agency loducca together with MTV brasil, have developed the new
2011 promo ad campaign for the broadcasting company. utilizing more than 600 balloons,
each featuring an animation, a traveling spike moves along, popping the balloons in sequence,
resulting in an effect similar to that of a flip book.



still images


credits:
advertising agency: loducca sao paulo, brazil
animation/illustration: daniel semanas/paranoid lab
creative: dulcidio caldeira, andre faria, guga ketzer
creative director: cassio moron, marco monteiro, pedro guerra
director: duldicio caldeira
executive creative producer: sid fernandes, ana luisa andre
executive producer: egisto betti
final art: sindicato vfx
general creative director: guga ketzer
photography: alexandre ermel
production: paranoid
rtv: karina vadasz
sound track: hilton raw


via neatorama
andrea db
05.05.11  
5
ahahahahaa..so cute!!! catchy songs !!!! love it!!!
abie a   05.06.11
INGENIOUS.
vrouyr   05.06.11
this is so cool i cant stand it.
Parabens!
Adam   05.06.11
So smart ///
Sara M   05.07.11
diligent.
adoptme   05.08.11
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