nendo: otokurage for elecom
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nendo: otokurage for elecom


'otokurage' by nendo


'otokurage' (in japanese 'oto' = sound and 'kurage' = jellyfish) are earphones designed by japanese studio nendo
for computer accessories manufacturer elecom.

here, nendo has enlarged the silicon ear caps that cover earphones as a means of hiding the entire device,
to create in-ear headphones which exhibit a soft feel and transparency reminiscent of a jellyfish.
as earphone components are unified into one piece, substituting the color or size of the earcap alters their look completely.
in keeping with the image of a jellyfish floating in water, the packing draws on the form of a PET plastic soft drink bottle.

'otokurage' is available in japan at the end of may 2011.



the enlarged silicone caps cover the entire earphone device


up close







variations of earcap colors



substituting the color or size of the earcap changes their look entirely


the forms of the earcaps are meant to remind one of a jellyfish



packaging is influenced by PET plastic soft drink bottles



andrea db
05.18.11  
1
it's a nice product design. it must be fun to design this sort of stuff in a small company :<
cocoyam   05.18.11
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